Driving Better Business Results With DMS
Unlock the strategies and insights to help you level up with Driving Better Business Results With DMS. Hosted by Digital Media Solutions (DMS), this podcast dives into the dynamic world of performance marketing.
Join us as we share proven tactics, expert advice and actionable insights to help your business thrive.
All Episodes
How to Win Auto Insurance Customers During a Tariff-Driven Cost Surge
In this episode of Driving Better Business Results With DMS, we explore how auto insurance providers can navigate tariff-driven cost surges without losing customers. As tariffs increase the cost of imported vehicles and parts, insurers face rising claim payouts and premiums. We discuss strategies for adapting to these changes, emphasizing the importance of competitive pricing to attract cost-conscious consumers. We'll explore bundling coverage options, transparent communication, and urgency-focused messaging to strengthen client relationships and highlight the value of maintaining coverage during economic uncertainty. Join us as we uncover how to transform these challenges into opportunities for growth and innovation in the insurance industry.
Why Quality Beats Quantity in Higher Ed Enrollment Marketing
In this episode of Driving Better Business Results With DMS, we explore why prioritizing quality over quantity in higher ed enrollment marketing is crucial. I dive into the challenges of focusing solely on lead volume, which can overwhelm admissions teams and dilute engagement with truly interested prospects. By shifting to a quality-focused strategy, institutions can enhance conversion rates, reduce costs, and improve ROI. I share actionable strategies, such as developing detailed student personas and leveraging data analytics, to attract high-intent prospects. Discover how personalized communication and interactive experiences can foster meaningful connections, ultimately strengthening your institution's reputation and success. Join me to learn how quality leads pave the way for a thriving educational community.
The Future Of Lead Generation And How AI Is Transforming Marketing
In this episode of Driving Better Business Results With DMS, we explore the transformative role of AI in the future of lead generation and marketing. Join me as I delve into how AI is revolutionizing customer segmentation, engagement, and lead scoring, offering unprecedented precision and efficiency. Discover how AI-driven strategies are not just enhancing, but redefining marketing efforts, allowing brands to connect with their audiences on a deeper level. We'll discuss the power of personalization, the importance of measuring AI-driven strategies, and how businesses can leverage these technologies to stay competitive. Tune in to learn how to harness AI's potential to optimize customer acquisition and drive growth in today's digital landscape.
Strategic Insurance Marketing Tips To Drive Renewals And New Policies
Join us on Driving Better Business Results With DMS for an exciting dive into Strategic Insurance Marketing Tips To Drive Renewals And New Policies. In this episode, we explore how insurance providers can leverage early-year campaigns to maximize policy renewals and attract new clients. Discover the power of personalized email marketing, targeted social media strategies and referral programs in enhancing customer loyalty and expanding market reach. Learn how timely communication can reinforce client relationships, preemptively address concerns and differentiate your offerings in a competitive landscape. With actionable insights and innovative strategies, this episode equips you to transform your approach to insurance marketing in 2025, ensuring sustained growth and success. Tune in to uncover how these techniques can empower you to drive better business results and solidify your position in the insurance industry.