News, best practices, tips and other important information to help you measure, optimize and maximize

  • Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.

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  • The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.

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  • Credit Profile of Purchase Mortgage Borrowers on an Upswing

    Credit Profile of Purchase Mortgage Borrowers on an Upswing

    The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

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  • Older Audiences Inquired About Purchase Loans in Q3

    Older Audiences Inquired About Purchase Loans in Q3

    In Q3 2018, two groups of older consumers entered the list of top consumer segments for the purchase market, according to the Q3 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals

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  • 7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.

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  • Top 10 Takeaways from the Rise of Mobile Spending

    Top 10 Takeaways from the Rise of Mobile Spending

    The holiday spending trends from Thanksgiving are yet another indicator that mobile spending is surpassing all other channels as the most effective use of advertising dollars for marketers.

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  • Take a Look Under the Hood: Marketing to NASCAR Fans

    Take a Look Under the Hood: Marketing to NASCAR Fans

    The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.

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  • CDPs: All Hype or Pure Necessity?

    CDPs: All Hype or Pure Necessity?

    Consumer data platforms (CDPs) unify consumer data across platforms and marketing channels to help marketers resolve identities, segment audiences and create one-to-one engagements.

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  • Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.

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  • Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.

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  • Rose Gold Minnie Ears: Using the Drop Model to Create Demand

    Rose Gold Minnie Ears: Using the Drop Model to Create Demand

    Disney promoted a fascinating product to an insatiable crowd. Learn how Disney sold out of their limited edition rose gold Minnie ears and had to add the product to their staple collection.

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  • Multi-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch

    Multi-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch

    Targeting non-converted inquiries, marketers can squeeze additional conversions without incurring incremental lead generation fees. Raise your lead generation yield by staying in touch.

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  • How Google Campaigns Fit into the Customer Journey

    How Google Campaigns Fit into the Customer Journey

    While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.

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  • Ask a Stupid Question Day: All Your Digital Marketing Questions Answered

    Ask a Stupid Question Day: All Your Digital Marketing Questions Answered

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 55 often searched questions about digital marketing. Click on the digital advertising topics or questions below.

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  • Ask a Stupid Question Day: 5 Questions About Digital Marketing

    Ask a Stupid Question Day: 5 Questions About Digital Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about digital marketing, including: What is digital marketing?

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  • Ask a Stupid Question Day: 5 Questions About Performance Marketing

    Ask a Stupid Question Day: 5 Questions About Performance Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about performance marketing, including: What is performance marketing?

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  • Ask a Stupid Question Day: 5 Questions About Lead Generation

    Ask a Stupid Question Day: 5 Questions About Lead Generation

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about lead generation, including: What is lead generation?

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  • Ask a Stupid Question Day: 5 Questions About Pay-Per-Call Lead Generation

    Ask a Stupid Question Day: 5 Questions About Pay-Per-Call Lead Generation

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about pay-per-call lead generation, including: What is pay-per-call?

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  • Ask a Stupid Question Day: 5 Questions About Affiliate Marketing

    Ask a Stupid Question Day: 5 Questions About Affiliate Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about affiliate marketing, including: What is an affiliate marketing program?

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  • Ask a Stupid Question Day: 5 Questions About Paid Search

    Ask a Stupid Question Day: 5 Questions About Paid Search

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?

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