Digital Analytics News

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News, best practices, tips and other important information to help you measure, optimize and maximize

  • 20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.

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  • Facebook Relevance Metrics Updates: Just The Facts

    Facebook Relevance Metrics Updates: Just The Facts

    Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.

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  • Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.

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  • Google Click Share Joining Search Campaigns: Just The Facts

    Google Click Share Joining Search Campaigns: Just The Facts

    Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.

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  • Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    The 2019 LeadsCouncil Benchmarking Report highlighted differences in perception on compliance confidence and preparedness among lead buyers and sellers compared to non-lead buyers and sellers.

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  • U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    2019 will be the first year digital ad spend surpasses traditional ad spend in the U.S, with digital ad spend up 19.1% to reach $129.34 billion and 54.2% of all U.S. ad spending.

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  • Higher Education Conversion Rates Increase In 2018

    Higher Education Conversion Rates Increase In 2018

    Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.

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  • Email Marketing Is Top Lead Generation Media Channel For Lead Buyers And Sellers

    Email Marketing Is Top Lead Generation Media Channel For Lead Buyers And Sellers

    The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, noted email marketing as the top lead generation channel for lead buyers and sellers.

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  • Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient

    Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient

    The hurdles of shifting from last-click to multichannel attribution continue to be insurmountable, resulting in many digital marketers continuing to use insufficient marketing measurement systems.

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  • Increasing Lead Quality Is Top Lead Generation Priority In 2019

    Increasing Lead Quality Is Top Lead Generation Priority In 2019

    The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, highlights numerous updates and trends within digital marketing.

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  • Prediction: Enrollment Gains In 2019

    Prediction: Enrollment Gains In 2019

    The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.

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  • Amazon New-To-Brand Metrics: Just The Facts

    Amazon New-To-Brand Metrics: Just The Facts

    Amazon introduced new-to-brand metrics, a new measurement option for marketers looking to study their conversion and retention rates.

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  • Sparkroom’s Latest Update Enables Marketers To Track Custom Milestones: Just The Facts

    Sparkroom’s Latest Update Enables Marketers To Track Custom Milestones: Just The Facts

    Sparkroom’s latest update enables marketers to track custom milestones, allowing for fully customized campaign reporting.

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  • Using Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers

    Using Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers

    The “right” prospective mortgage borrowers can vary widely from one lender to another, but there are several strategies to identify ideal prospects that can be leveraged by mortgage marketers.

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  • Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.

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  • The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.

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  • Credit Profile of Purchase Mortgage Borrowers on an Upswing

    Credit Profile of Purchase Mortgage Borrowers on an Upswing

    The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

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  • Older Audiences Inquired About Purchase Loans in Q3

    Older Audiences Inquired About Purchase Loans in Q3

    In Q3 2018, two groups of older consumers entered the list of top consumer segments for the purchase market, according to the Q3 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals

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  • 7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.

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  • Top 10 Takeaways from the Rise of Mobile Spending

    Top 10 Takeaways from the Rise of Mobile Spending

    The holiday spending trends from Thanksgiving are yet another indicator that mobile spending is surpassing all other channels as the most effective use of advertising dollars for marketers.

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