Digital Analytics News

It’s your journey. Visualize your victory.

loading

News, best practices, tips and other important information to help you measure, optimize and maximize

  • BBC Promotes New ‘Doctor Who’ Season With AR Activation

    BBC Promotes New ‘Doctor Who’ Season With AR Activation

    The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.

    Read Article
  • Download
  • Download
  • ×

    Subscribe to DMS Insights

    Thank you!
    Error - something went wrong!
  • Digital Advertising Spending Will Reach New Heights In 2020

    Digital Advertising Spending Will Reach New Heights In 2020

    In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.

    Read Article
  • Bachelor-Level Higher Education Programs Drove Most Conversions For The Business Category In 2019

    Bachelor-Level Higher Education Programs Drove Most Conversions For The Business Category In 2019

    Higher education business program inquiry volume increased in 2019, with bachelor-level programs driving the most conversions, according to the 2019 Report On The State Of Business Education Demand.

    Read Article
  • Download
  • Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials

    Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials

    Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.

    Read Article
  • Facebook Machine Learning Offers Tailored Ads: Just The Facts

    Facebook Machine Learning Offers Tailored Ads: Just The Facts

    Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.

    Read Article
  • Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.

    Read Article
  • 2019 Holiday eCommerce Sales Break Records

    2019 Holiday eCommerce Sales Break Records

    The 2019 holiday season is proving more and more consumers are shopping online.

    Read Article
  • DMS Education Insights: Most Popular Higher Education Programs By State

    DMS Education Insights: Most Popular Higher Education Programs By State

    The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.

    Read Article
  • L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.

    Read Article
  • YouTube Shopping Ads: Just The Facts

    YouTube Shopping Ads: Just The Facts

    YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.

    Read Article
  • Download
  • Alternative Search Engines: Do They Matter To Digital Marketers?

    Alternative Search Engines: Do They Matter To Digital Marketers?

    Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.

    Read Article
  • LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.

    Read Article
  • Download
  • The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.

    Read Article
  • Microsoft Audience Network Targeting Solutions: Just The Facts

    Microsoft Audience Network Targeting Solutions: Just The Facts

    In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

    Read Article
  • Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report

    Read Article
  • The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

    The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

    Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.

    Read Article
  • New Higher Education Programs Of 2019: Top 5 Categories

    New Higher Education Programs Of 2019: Top 5 Categories

    We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.

    Read Article
  • Download
  • Download
  • Instagram Did Away With Like Counts — Will Facebook?: Just The Facts

    Instagram Did Away With Like Counts — Will Facebook?: Just The Facts

    Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.

    Read Article
  • The CBD Market: Who, What, Where, Why & How

    The CBD Market: Who, What, Where, Why & How

    The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

    Read Article
  • Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×