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News, best practices, tips and other important information to help you maximize and optimize your use of data in digital marketing

  • Alcohol Brands Pivot During Difficult Circumstances

    Alcohol Brands Pivot During Difficult Circumstances

    Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

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  • Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

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  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

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  • Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

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  • Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

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  • What Is Mobile-First Indexing?

    What Is Mobile-First Indexing?

    Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.

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  • What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

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  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

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  • The Rise Of First-Party Data Facilitates Modern Digital Marketing

    The Rise Of First-Party Data Facilitates Modern Digital Marketing

    As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

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  • 2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.

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  • Early Decision Rates Decline Opening Door For Increased Diversity

    Early Decision Rates Decline Opening Door For Increased Diversity

    In 2020, many colleges and universities have noticed a decrease in early decision applicants.

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  • What Is Intelligent Tracking Prevention, And How Is It Evolving?

    What Is Intelligent Tracking Prevention, And How Is It Evolving?

    Safari’s Intelligent Tracking Prevention (ITP) is a privacy feature to protect users against third-party tracking. Firefox has a similar feature, and Chrome is developing one in their Privacy Sandbox.

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  • U.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach

    U.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach

    The 2020 U.S. Census Bureau taps into multiple digital components and prioritizes diverse audiences.

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  • Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify playlists are more than just the personal compilations of fans, they can also be effective for building brand loyalty and partnerships.

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  • Freshly Uses “Data In Real Time” To Meet Consumer Expectations

    Freshly Uses “Data In Real Time” To Meet Consumer Expectations

    By using data in real time, Freshly is able to offer their customers the best, most desirable options.

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  • Verizon Media Launches Privacy-Focused OneSearch

    Verizon Media Launches Privacy-Focused OneSearch

    In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.

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  • What Is Dwell Time?

    What Is Dwell Time?

    Dwell time is one factor that can help marketers make adjustments to their online user experiences.

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  • Google Chrome To Phase Out Third-Party Cookies: Just The Facts

    Google Chrome To Phase Out Third-Party Cookies: Just The Facts

    Google Chrome announced it will replace third-party cookies by 2022.

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  • 10 Lead Generation Predictions For 2020

    10 Lead Generation Predictions For 2020

    2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.

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  • The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    While solar is still a heavily debated topic, the solar energy industry has experienced a wave of growth and profitability, with several predictions of a bright future ahead.

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