DMS Insights: Data & Analytics News

Digital Advertising Innovation Inspiration

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News, best practices, tips and other important information to help you maximize and optimize your use of data in digital advertising

  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

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  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

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  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

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  • Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

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  • People With Disabilities Have Money To Spend But Are Often Overlooked

    People With Disabilities Have Money To Spend But Are Often Overlooked

    Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.

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  • Social Media Strategies For 2021

    Social Media Strategies For 2021

    As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

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  • Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

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  • Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Brands are adjusting their digital advertising strategies to prioritize first-party data in order to connect with and convert audiences.

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  • Apple Nutrition Labels: Just The Facts

    Apple Nutrition Labels: Just The Facts

    After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.

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  • What Is The Nielsen ID Resolution System?

    What Is The Nielsen ID Resolution System?

    Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

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  • Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Recently analyzed auto insurance data from DMS reveals the emergence of new trends throughout the auto insurance industry, spreading across a variety of demographics.

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  • What Is Native Advertising?

    What Is Native Advertising?

    Native advertising is an effective digital advertising tactic that is flourishing on mobile and social media platforms.

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  • Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.

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  • Big Box Store Q3 Earnings Show Positive Impact Of Ecommerce And Digital Tactics

    Big Box Store Q3 Earnings Show Positive Impact Of Ecommerce And Digital Tactics

    Target, Walmart and Kohl’s Q3 earnings reflect the importance of digital strategies that promote ecommerce and omnichannel solutions.

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  • What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    CPRA will introduce stronger data privacy rules, consumer control, businesses requirements and an independent enforcement agency.

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  • DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.

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  • New Online Shopping Trend: At-Home Medical Testing

    New Online Shopping Trend: At-Home Medical Testing

    At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls, Etsy and Peloton are leaning heavily on their digital channels this holiday season to connect with consumers emotionally and to alert them to sales events throughout the season.

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  • Why Are Facebook Advertising Prices Spiking — And What Can Digital Marketers Do About It?

    Why Are Facebook Advertising Prices Spiking — And What Can Digital Marketers Do About It?

    A variety of circumstances have led Facebook advertising prices to increase, but advertisers can leverage diversification and data to stay on top.

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