DMS Insights: Data & Analytics News

Digital Marketing Innovation Inspiration

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News, best practices, tips and other important information to help you maximize and optimize your use of data in digital marketing

  • LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

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  • How 3 Top Car Brands Became America's Favorites

    How 3 Top Car Brands Became America's Favorites

    Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

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  • Facebook And Instagram Open Shops: Just The Facts

    Facebook And Instagram Open Shops: Just The Facts

    In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

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  • Mada Fashion Styling App Pairs Style With Data Science

    Mada Fashion Styling App Pairs Style With Data Science

    Style meets science in one of the latest mobile shopping apps to hit the market.

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  • Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

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  • Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

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  • From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

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  • Roku OneView Ad Platform: Just The Facts

    Roku OneView Ad Platform: Just The Facts

    Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

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  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

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  • App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App use is up while people are in self-isolation, which could impact internet usage moving forward.

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  • Doubling Down: P&G’s Marketing Plans During Coronavirus

    Doubling Down: P&G’s Marketing Plans During Coronavirus

    “The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

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  • ‘How To’ Google Searches Are Changing During COVID-19

    ‘How To’ Google Searches Are Changing During COVID-19

    “How to” questions have been impacted by the coronavirus crisis, and they are regularly evolving as news about the virus shifts consumer behaviors.

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  • Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

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  • Desktop Search Surge: The Result Of Everyone Working From Home

    Desktop Search Surge: The Result Of Everyone Working From Home

    Among many shifting consumer behaviors during coronavirus is the increased use of desktop search, but this may not be a long-term trend.

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  • Proven Again: Increased Marketing Drives Increased Sales During Downturn

    Proven Again: Increased Marketing Drives Increased Sales During Downturn

    Although America is only at the beginning of the 2020 economic crisis, the fashion industry has already given us another advertising case study.

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  • Alcohol Brands Pivot During Difficult Circumstances

    Alcohol Brands Pivot During Difficult Circumstances

    Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

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  • Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

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  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

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  • Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

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  • Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

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