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News, best practices, tips and other important information to help you maximize and optimize your use of data in digital advertising

  • New CCPA Regulation Bans Dark Patterns: Just The Facts

    New CCPA Regulation Bans Dark Patterns: Just The Facts

    The California Consumer Privacy Act (CCPA) added a new regulation banning dark patterns.

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  • It’s A No For Most Americans To Voice Shopping

    It’s A No For Most Americans To Voice Shopping

    Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.

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  • What Is Tubi?

    What Is Tubi?

    Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.

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  • Travel Returns Thanks To Vaccine Rollouts

    Travel Returns Thanks To Vaccine Rollouts

    As more and more people get vaccinated, many consumers are planning trips and booking travel.

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  • Auto Marketing: All Signs Point To Digital Innovations

    Auto Marketing: All Signs Point To Digital Innovations

    As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.

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  • WHM Feature: Women Consumers & The Impact Of The Pandemic

    WHM Feature: Women Consumers & The Impact Of The Pandemic

    Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.

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  • Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home insurance brands use digital strategies and differentiation to reach consumers.

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  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Younger Consumers Drive Uptick In Life Insurance Sales

    Younger Consumers Drive Uptick In Life Insurance Sales

    Life insurance sales are on the rise, facilitated by the desire of younger consumers to protect their families and the digital strategies that appeal to them.

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  • Telehealth Services Offer A Range Of Care

    Telehealth Services Offer A Range Of Care

    Telehealth brands are increasingly offering digital support with online and in-home solutions to support the needs of patients more comfortable at home.

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  • Virginia Consumer Data Protection Act (VCDPA): Just The Facts

    Virginia Consumer Data Protection Act (VCDPA): Just The Facts

    Following California’s lead, Virginia passed the VCDPA, a privacy law that gives users the right to opt out of having their data used for targeted advertising.

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  • 4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    From the customer journey to optimizing digital strategies, here are four marketing and advertising lessons inspired by classic Dr. Seuss stories.

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  • SMS Marketing Offers Brands Another Channel To Reach Consumers

    SMS Marketing Offers Brands Another Channel To Reach Consumers

    SMS messages offer brands an array of benefits from nurturing brand loyalty to combating cart abandonment.

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  • Nonprofits Shift To Digital To Raise Funds Safely

    Nonprofits Shift To Digital To Raise Funds Safely

    Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.

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  • What Is The AAM Digital Publisher Audit?

    What Is The AAM Digital Publisher Audit?

    The Alliance for Audited Media (AAM) has introduced a third-party audit program for digital publishers with hopes to protect advertisers from tracking fraud.

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  • Gen X Spending Habits Include Bargain Shopping Online

    Gen X Spending Habits Include Bargain Shopping Online

    Gen X shoppers adapted their buying habits in 2020, and bargain shopping online became more popular.

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  • CPG Brands + Performance Advertising: A Winning Combination

    CPG Brands + Performance Advertising: A Winning Combination

    As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.

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  • Memes In Advertising Deliver Fun & Results

    Memes In Advertising Deliver Fun & Results

    Using memes in marketing may help brands ride the wave of a trending topic, but it’s important to make sure memes are timely and suit brand messaging.

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  • Ecommerce Spending Continued To Climb In January

    Ecommerce Spending Continued To Climb In January

    Ecommerce retail sales continued to grow even after the busy holiday season ended.

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