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News, best practices, tips and other important information to help you measure, optimize and maximize

  • Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.

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  • Social Media Demographics: Who’s On Which Platform?

    Social Media Demographics: Who’s On Which Platform?

    How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.

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  • Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.

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  • Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.

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  • Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

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  • The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.

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  • Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.

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  • DMS Auto Insights: Top Car Makes By State

    DMS Auto Insights: Top Car Makes By State

    For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.

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  • Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.

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  • DMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State

    DMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State

    The states with the lowest unsecured debt-to-income ratios are all on the coastlines.

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  • New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.

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  • The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.

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  • Lenders Decrease FICO Requirements For Homebuyers

    Lenders Decrease FICO Requirements For Homebuyers

    Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.

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  • Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential

    Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential

    Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.

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  • 20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.

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  • Facebook Relevance Metrics Updates: Just The Facts

    Facebook Relevance Metrics Updates: Just The Facts

    Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.

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  • Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.

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  • Google Click Share Joining Search Campaigns: Just The Facts

    Google Click Share Joining Search Campaigns: Just The Facts

    Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.

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  • Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    The 2019 LeadsCouncil Benchmarking Report highlighted differences in perception on compliance confidence and preparedness among lead buyers and sellers compared to non-lead buyers and sellers.

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  • U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    2019 will be the first year digital ad spend surpasses traditional ad spend in the U.S, with digital ad spend up 19.1% to reach $129.34 billion and 54.2% of all U.S. ad spending.

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