News, best practices, tips and other important information to help you measure, optimize and maximize

  • Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.

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  • DMS Customer Insights Expert Jeff Meola Explores Personas of Millennial and Gen Z Consumers in New On-Demand Webinar

    DMS Customer Insights Expert Jeff Meola Explores Personas of Millennial and Gen Z Consumers in New On-Demand Webinar

    DMS announced a new on-demand webinar for marketers targeting younger audiences, Millennials + Gen Z: Exploring the Profiles of Younger Consumers, presented by Jeff Meola.

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  • Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates

    Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates

    Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.

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  • Top 3 Business Programs: Student Recruitment and Employment Trends

    Top 3 Business Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.

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  • 5 Essential Optimization Tools for Education Marketers

    5 Essential Optimization Tools for Education Marketers

    Education marketers need the right tools to be able to analyze and optimize their campaigns.

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  • Stitch Fix: A Data Story Based on Consumer ROI

    Stitch Fix: A Data Story Based on Consumer ROI

    With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.

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  • A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers

    A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers

    Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.

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  • Shiru Café: Where Data Buys Your Coffee

    Shiru Café: Where Data Buys Your Coffee

    Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.

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  • Today’s College Students: Who You Think They Are Vs. Who They Really Are

    Today’s College Students: Who You Think They Are Vs. Who They Really Are

    Today’s college population is redefining what it means to be a student as many of them are independent, over 30 years old and work full time while taking classes.

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  • 4 Tips to Maximize Your First- and Third-Party Data Usage

    4 Tips to Maximize Your First- and Third-Party Data Usage

    From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.

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  • LeadsCon Connect to Convert EndZone Madness: Stats & Winners

    LeadsCon Connect to Convert EndZone Madness: Stats & Winners

    This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.

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  • 2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?

    2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?

    How will the holiday season fare against tariffs? As shoppers ditch the stores for the web, read up on expectations for this holiday shopping season.

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  • First-Party vs. Third-Party Data: Consumer Engagement for the Win

    First-Party vs. Third-Party Data: Consumer Engagement for the Win

    Both first-party and third-party data usage are growing for marketers, despite headlines that may imply otherwise. But no matter what data you’re using or how you’re using it, consumer engagement shou

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  • Mortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans

    Mortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans

    There is significant overlap between the audiences for purchase, refinance and reverse mortgage loans. Find out more about one segment in the top ten for all three mortgage types in the article.

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  • Generation Zers: What the New Target Audience Wants

    Generation Zers: What the New Target Audience Wants

    Many brands are now targeting the youngest audience around, Generation Z. With Gen Z’s love of the online world, see how digital marketing can reach and influence these individuals.

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  • Mortgage Applicant Quality Improved in Q2 2018

    Mortgage Applicant Quality Improved in Q2 2018

    Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

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  • Facebook in 2018: Usage and Advertising Stats Still Rising

    Facebook in 2018: Usage and Advertising Stats Still Rising

    Facebook’s usage and advertising revenue are on the rise, despite a confusing few months. While the platform may provoke some controversy, their usage and income haven’t significantly wavered.

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  • Mindset List: Things that Shape This Year’s College Freshmen

    Mindset List: Things that Shape This Year’s College Freshmen

    To market to college students, marketers must understand their mindset. The Mindset List from Beloit College shares what students have & have not experienced in their lives. We’ve added to that list.

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  • Killi: Is This #YourDataRevolution?

    Killi: Is This #YourDataRevolution?

    Killi is an app that directly connects consumers with brands that want their data. Because Killi data comes directly from consumers, the data is GDPR compliant & can be used in Facebook.

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  • Increase in Year-Over-Year Demand for Higher Education in Q2

    Increase in Year-Over-Year Demand for Higher Education in Q2

    What shifted in Q2 of 2018 for higher education inquiry generation? Check out these facts to learn what you need to know.

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