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Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

March 4, 2019 Charlene Sterphone

Lead buyers and sellers expressed opposing opinions with non-lead buyers and sellers, regarding confidence with various compliance regulations, according to the 2019 LeadsCouncil Benchmarking Report: On The State Of The Lead Generation Industry, sponsored by Digital Media Solutions. The majority of lead buyers and sellers expressed that they were “extremely confident” they are in compliance with TCPA, CAN-SPAM and DNC regulations. Non-lead buyers and sellers were only “somewhat confident” that lead buyers and sellers are in compliance. The confidence levels for GDPR compliance were much lower for both groups.

Lead Buyers and Sellers Compliance Confidence

Non-Lead Buyers and Sellers

The 2019 LeadsCouncil Benchmarking Report identifies current trends and best practices in the lead generation industry to help professionals – including lead buyers, lead sellers and service/technology providers – better understand how recent changes are impacting lead generation. Click here to download the report.

More Than Half Of Lead Buyers And Sellers Have Not Started Preparation For The California Privacy Act

About half of lead buyers and sellers have not yet started preparation for the California Consumer Privacy Act of 2018, while close to a third started preparation but have not gotten far. Experts say the California Privacy Act is a wake-up call for digital marketers and could be the first in a long line of similar pieces of legislation. For more information on compliance trends in the lead generation industry, download the 2019 LeadsCouncil Benchmarking Report.

California Privacy Act Preparation

TCPA Regulations Impact Lead Buyers And Sellers Most Significantly

The majority of lead buyers and sellers indicated TCPA impacts their lead generation efforts. Interestingly, more lead buyers and sellers claimed they are impacted by GDPR than DNC regulations. Close to two-thirds of non-lead buyers and sellers believe lead generation efforts are impacted by TCPA. CAN-SPAM appears to be a bigger issue to non-lead buyers/sellers than to the lead buyers/sellers group. For more information on the impact of regulations on the lead generation industry, download the 2019 LeadsCouncil Benchmarking Report.

Lead Generation Regulation Impact

The 2019 LeadsCouncil Benchmarking Report provides the most comprehensive information available regarding current perceptions in the lead generation industry. Published by the only nonprofit organization focused on actively promoting and protecting the growth of performance marketing by maintaining a trusted association of vendors, buyers and sellers adhering to industry best practices, the report was based on responses from a December 2018 survey.

To learn more about media channel performance and compliance, specifically related to the lead generation industry, download the 2019 LeadsCouncil Benchmarking Report: On The State Of The Lead Generation Industry today.

About the Author

Charlene Sterphone

Charlene Sterphone, Marketing Manager A focused and highly motivated creative thinker, Charlene Sterphone develops, executes and reports on strategic marketing programs surrounding lead generation, paid search, email, social media, mobile targeting, SEO and compliance as Marketing Manager for Digital Media Solutions (DMS). Throughout her diversified marketing career, Charlene has spent time in both the agency and direct corporate and start-up settings, including positions at Sparkroom, Education Dynamics and CBS Corporation, where she has seen success with digital and traditional marketing campaigns. As an analytical marketer, Charlene enjoys discovering new and innovative tools and techniques and using them to drive growth.

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