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Campaign Tracking: Why Everyone Needs to Transition to a Cross-Channel Solution
An Interview with Sparkroom’s VP of Innovation & Strategy About the Importance of Cross-Channel Attribution
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New Higher Education Programs Of 2019: Top 5 Categories
We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.
Instagram Did Away With Like Counts — Will Facebook?: Just The Facts
Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.
The CBD Market: Who, What, Where, Why & How
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
Top 3 Emerging Higher Education Programs Of 2019
We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.
P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers
Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.
Paid Search Remains Popular Channel Across Verticals
In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019
Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.
Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?
Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.
H1 2019 Higher Education Inquiry Generation Review
The H1 2019 Higher Education Inquiry Generation Review from Digital Media SolutionsTM, features trends and data you can use to help better market your higher education programs.
Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster.
The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.
Microsoft Advertising Introduces Impression Share Metrics: Just The Facts
Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.
California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019
California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.
Facebook Custom Audience Reach Estimates Are Back: Just The Facts
After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.
Jeep, Fox, The New York Times Among Brands Considered Most Patriotic
A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.
Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers
Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.
Homeownership Trends For The First Half Of 2019
The housing market is ever-changing and, therefore, so are homeownership trends.
Digital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
Political Ad Spending To Reach New High In 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
Ultra-Personalized Travel: What Luxe Consumers Look For In 2019