Home » Analytics & Measurement News » Cross-Channel, Multi-Touch Digital Attribution Tracking Now Available for Higher Education
Last-Click vs. Cross-Channel Attribution (and Why Cross-Channel Is Far Superior)
There is confusion regarding the types of attribution available and the value of each. This post looks at l...
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A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers
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Shiru Café: Where Data Buys Your Coffee
Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.
Today’s College Students: Who You Think They Are Vs. Who They Really Are
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LeadsCon Connect to Convert EndZone Madness: Stats & Winners
This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.
2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?
How will the holiday season fare against tariffs? As shoppers ditch the stores for the web, read up on expectations for this holiday shopping season.
First-Party vs. Third-Party Data: Consumer Engagement for the Win
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Mortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans
There is significant overlap between the audiences for purchase, refinance and reverse mortgage loans. Find out more about one segment in the top ten for all three mortgage types in the article.
Generation Zers: What the New Target Audience Wants
Many brands are now targeting the youngest audience around, Generation Z. With Gen Z’s love of the online world, see how digital marketing can reach and influence these individuals.
Mortgage Applicant Quality Improved in Q2 2018
Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
Facebook in 2018: Usage and Advertising Stats Still Rising
Facebook’s usage and advertising revenue are on the rise, despite a confusing few months. While the platform may provoke some controversy, their usage and income haven’t significantly wavered.
Mindset List: Things that Shape This Year’s College Freshmen
To market to college students, marketers must understand their mindset. The Mindset List from Beloit College shares what students have & have not experienced in their lives. We’ve added to that list.
Killi: Is This #YourDataRevolution?
Killi is an app that directly connects consumers with brands that want their data. Because Killi data comes directly from consumers, the data is GDPR compliant & can be used in Facebook.
Increase in Year-Over-Year Demand for Higher Education in Q2
What shifted in Q2 of 2018 for higher education inquiry generation? Check out these facts to learn what you need to know.
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