Digital Analytics News

It’s your journey. Visualize your victory.

loading

Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

September 30, 2019 Jeff Meola

After a period of low attention due to higher interest rates (the 30-year fixed mortgage peaked at 4.94% in November 2018), the first half of 2019 has been a story of climbing refinance demand. In January, rates for 30-year mortgages averaged 4.51%. By the end of June, rates were down to 3.73%. The Federal Reserve action of lowering the benchmark interest rate in July and again in September likely secured a strong refinance mortgage market for the remainder of 2019 and beyond.

Credit Scores For Prospective Refinance Borrowers Shifted In 2019

During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Consumer Profile Report published by DMS Consumer Finance. This shift is a reflection of consumers refinancing because they want to benefit from low interest rates instead of refinancing out of need.

After a significant dip in late 2017, the share of refinance loan inquiries from consumers with estimated “excellent” credit scores have been on the rise. Despite a QOQ (quarter-over-quarter) drop from 39.3% in Q1 2019 to 36.1% in Q2 2019, the average share of “excellent” inquiries increased YOY (year-over-year) from 30.9% in Q2 2018. The share of inquiry volume (SOV) from consumers with “good” credit scores decreased by more than one-fifth during the reporting period, falling from 65.2% in Q1 2017 to 50.9% in Q2 2019. Pulling from the “good” bucket, the share of inquiries from consumers with “fair” credit scores increased QOQ from 3.2% in Q1 2019 to 13.0% in Q2 2019. Download the Q2 2019 Refinance Mortgage Consumer Profile Report for more details on refinance mortgage market audience trends.

Average Home Values For Perspective Refinance Mortgage Borrowers Decreased From 2018 To Q2 2019

Average home values for prospective refinance borrowers were up 7.3% in Q2 2019 versus Q2 2018, but the home value shifts have been inconsistent and regional. Comparing Q2 2019 home values to all of 2018, the West was the only region with prices that went up. However, average estimated mortgage balances were down in Q2 2019 compared to 2018 for prospective refinancers in all regions of the country. Download the Q2 2019 Refinance Mortgage Consumer Profile Report for more details on refinance mortgage market audience trends.

Texas, Florida And California Provide Greatest Concentration Of Refinance Mortgage Inquiry Volume

Throughout 2017, 2018 and the first half of 2019, more than half of all refinance inquiries came from just 10 states, with eight states consistently on that top 10 list since 2017. Although the order has changed each year, Texas, Florida and California have reliably been the three states with the greatest concentration of refinance inquiries. Download the Q2 2019 Refinance Mortgage Consumer Profile Report for more details on refinance mortgage market audience trends.

Download the Q2 2019 Refinance Mortgage Consumer Profile Report Today

Featuring trends on geographic loan distribution, credit scores, home market values, mortgage balances, top consumer segments for the refinance mortgage market and more, the Q2 2019 Refinance Mortgage Consumer Profile Report highlights refinance mortgage market audience trends for the period of January 2017-June 2019, with an emphasis on April-June 2019.

About the Author

Jeff Meola

Jeff Meola is the Consumer Insights & Marketing Analytics Director at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

Follow on Linkedin Visit Website More Content by Jeff Meola
Previous Article
Microsoft Audience Network Targeting Solutions: Just The Facts
Microsoft Audience Network Targeting Solutions: Just The Facts

In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhan...

Next Article
The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers
The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for...

×

Subscribe to DMS Insights

Thank you!
Error - something went wrong!
 
× Streams
loading
×