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DMS Releases Enhanced Sparkroom Technology Giving Brands More Data and Streamlined Analytics For Multichannel Digital Marketing Campaigns

February 21, 2018 Digital Media Solutions

Award-winning performance marketing technology is now available for all industries, including mortgage, financial services, insurance and higher education 

Clearwater, FL – February 21, 2018—Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announces enhancements to its award-winning performance technology platform Sparkroom. The newly enhanced Sparkroom technology maximizes consumer marketing effectiveness through lead data integration and centralization, marketing automation, full funnel analytics, cross-channel attribution, lead capture tools and pay-per-lead vendor management features – all in one seamless platform.

“Today’s marketing landscape is more complex and digitally broad than it’s ever been,” said Rachel Schulties, EVP of Agency Services at Digital Media Solutions. “Marketers face more choices, more channels and more savvy consumers across every industry. The enhancements of our proprietary Sparkroom technology will transform the way brands attribute a campaign’s performance to customer conversions within a lead and vendor management system.”

The cross-channel attribution functionality within Sparkroom allows marketers to have clear insights into what media mix and marketing channels are driving the final conversions instead of relying on earlier, less-reliable milestones like a web page touchpoint (pixel fire) or form completion. Other recent enhancements for the Sparkroom SaaS Platform include:

  • Paid Search Analyzer: Google AdWords and Microsoft Bing Analytics API integrations allow marketers to customize, on a granular level, PPC reporting and automate it for daily operations. This includes connecting pre-lead data with post-lead CRM data to optimize on actual user ROI and bottom-of-the-funnel conversions.
  • Inbound Call-to-Lead Matching Automation: Sparkroom technology closes the gap for a brand’s call tracking to attribute inbound calls to a source. With the enhanced platform, users can better track calls generated from online or offline media, including paid search, and automate the matching of leads generated to their media source. Users can identify successful campaign parameters with precision down to the ad and keyword level.
  • Intent Scoring: Sparkroom now offers a proprietary custom scoring model for clients to measure propensity to convert for each inquiry and then prioritize for leads that could have higher a conversion rate.

The lead management and pay-per-lead vendor management features include dynamic lead posting instructions, dynamic inquiry forms, customizable vendor restrictions, capping and more. The platform’s marketing attribution reveals data on which channels best support and assist customer acquisition to inform additional buying decisions and audience targeting. Sparkroom also acts as a hub for the centralized triggering for marketing automation and nurturing campaigns, prompting time- and milestone-activated messaging and emails. Sparkroom connects the dots from pre-lead to post-conversion data and let users seamlessly draw insights and optimize campaign performance. A clearer view of the customer journey allows marketers to make more accurate decisions regarding each channel and campaign.

“As digital marketing fragmentation continues, and organizational marketing silos collapse, brands will need more access to integrated, end-to-end customer data insights in one place including multi-touch marketing measurement” said Akeel Haider, Vice President of Innovation and Strategy at Digital Media Solutions. “Our platform enables marketers to transform any digital marketing channel into a true performance channel connecting marketing data to inquiries to CRM conversions. Brands, agencies and media providers tapping into Sparkroom views will have strategic advantages and tactical insights to holistically see what’s impacting the business’s bottom line.”


About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its subsidiary brand Best Rate Referrals or the performance marketing technology Sparkroom, visit Keep up with DMS news at and connect with us on LinkedIn at


© 2018 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit

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