On-Demand Webinar Overview
If you have a quantifiable marketing goal, lead scoring may be your ideal solution. Todd Mechling, marketing data analyst at Sparkroom, demonstrates the amazing potential brought about by the strategic use of lead scoring. Lead scoring can effectively ensure cost per lead (CPL) is correctly aligned with performance, improve the quality of incoming leads, and focus efforts on leads with the highest propensity to succeed.
Todd Mechling - Marketing Data Analyst @ Sparkroom