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On-Demand Webinar: Lead Scoring: A Calculated Approach to Improve Efficiency

Team DMS

On-Demand Webinar Overview

If you have a quantifiable marketing goal, lead scoring may be your ideal solution. Todd Mechling, marketing data analyst at Sparkroom, demonstrates the amazing potential brought about by the strategic use of lead scoring. Lead scoring can effectively ensure cost per lead (CPL) is correctly aligned with performance, improve the quality of incoming leads, and focus efforts on leads with the highest propensity to succeed.

Note: After the recording of this webinar, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

Presented By

Todd Mechling - Marketing Data Analyst @ Sparkroom

 

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