Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from Digital Media SolutionsTM (DMS).
Online Inquiries Drive Higher Education Volume Growth
The gap between online and campus-based program format volume widened during the past two and a half years. In H1 (January to June) 2017, online volume was 34.6% higher than campus-based volume. By H1 2019 the difference had increased to 59.5%.
In the first half of 2019, growth continued at a faster pace for online programs. H1 2019 campus-based volume was relatively flat, only growing by 1.0% half-over-half (HOH) and by 0.9% year-over-year (YOY), while H1 2019 online volume increased by 2.9% compared to H2 2018 and was up 10.8% year-over-year. Download the H1 2019 Higher Education Inquiry Generation Review for more details on online program trends.
Bachelor’s Degrees Dominated In H1 2019
With a 17.4% YOY volume increase, bachelor’s degrees accounted for one-third of all higher education inquiry volume in H1 2019. Bachelor’s degrees ranked the highest of all degree levels for online programs with a 33.6% share of volume (SOV) and second-highest for campus-based programs with a 34.2% SOV. Download the H1 2019 Higher Education Inquiry Generation Review for more details on degree distribution trends.
Download The H1 2019 Higher Education Inquiry Generation Review Today
Featuring trends on higher education inquiry volume, conversion rates, third-party media costs, media channel performance and more, the H1 2019 Higher Education Inquiry Generation Review published by DMS Education covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2017-June 2019, with an emphasis on January-June 2019.