Implementing a Reliable LMS and Real-Time Marketing Analytics

Sparkroom Success Story:

Setting Up for Rapid Admissions Growth with Implementation of Technology for Lead Management, Marketing Automation and Campaign Analysis 

Background

Faced with rapid growth in their inquiry volume and mounting pressure to improve efficiency and optimize their marketing spend, a large higher education institution with multiple campuses realized they needed to find a new technology solution. 

Challenge

The higher education institution operated in a competitive market in which inquiry response time was critical. After experiencing costly system outages from their former lead management system (LMS), the decision was made to look for an inquiry management platform that could offer more robust and reliable performance plus real-time data insights and improved analysis.

DMS Solution

Sparkroom performance marketing technology was selected for its reliable data capture and routing in addition to its real-time reporting and in-depth, customizable analysis tools. 

"It was clear to us that Sparkroom was not only robust and scalable, it also offered greater analytics than any other product in the marketplace. The dashboards and web-based pivot analysis allow us to answer any question, providing us with an enormous amount of control. Since we deployed it, Sparkroom has become our primary day-to-day platform for managing the performance of our marketing activities."
― Sparkroom Client

Sparkroom captures inquiries from all of the higher education institution's online sources, performs screening to flag invalid or duplicate inquiries and delivers leads in real time to the school's internal systems. Sparkroom also provides real-time dashboards and slice-and-dice capabilities that enable the school to measure performance across a broad number of dimensions including source, campaign, admissions team, geography, program, campus and student demographics.

Results

Sparkroom technology empowered the key business leaders of the higher education institution, enabling them to turn data into actionable business intelligence. With the help of Sparkroom, the institution was able to:

• Increase inquiry volume without adding additional resources
• Dramatically improve their inquiry scrubbing and refund rates
• Gain much deeper insight into their marketing activities

The full lifecycle reporting capability of Sparkroom technology also freed up key management staff at the higher education institution, allowing them to focus on strategic issues. 

About the Author

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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