The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies

Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

Style meets science in one of the latest mobile shopping apps to hit the market.

A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

App use is up while people are in self-isolation, which could impact internet usage moving forward.

“The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

“How to” questions have been impacted by the coronavirus crisis, and they are regularly evolving as news about the virus shifts consumer behaviors.

In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

Among many shifting consumer behaviors during coronavirus is the increased use of desktop search, but this may not be a long-term trend.

Although America is only at the beginning of the 2020 economic crisis, the fashion industry has already given us another advertising case study.

Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.