The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies

The California Consumer Privacy Act (CCPA) added a new regulation banning dark patterns.

Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.

As more and more people get vaccinated, many consumers are planning trips and booking travel.

As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.

Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.

Home insurance brands use digital strategies and differentiation to reach consumers.

Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

Life insurance sales are on the rise, facilitated by the desire of younger consumers to protect their families and the digital strategies that appeal to them.

Telehealth brands are increasingly offering digital support with online and in-home solutions to support the needs of patients more comfortable at home.

Following California’s lead, Virginia passed the VCDPA, a privacy law that gives users the right to opt out of having their data used for targeted advertising.

From the customer journey to optimizing digital strategies, here are four marketing and advertising lessons inspired by classic Dr. Seuss stories.

SMS messages offer brands an array of benefits from nurturing brand loyalty to combating cart abandonment.

Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.

The Alliance for Audited Media (AAM) has introduced a third-party audit program for digital publishers with hopes to protect advertisers from tracking fraud.

Gen X shoppers adapted their buying habits in 2020, and bargain shopping online became more popular.

As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.

Using memes in marketing may help brands ride the wave of a trending topic, but it’s important to make sure memes are timely and suit brand messaging.

Ecommerce retail sales continued to grow even after the busy holiday season ended.