The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies

Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.

Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.

The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

Although digital audio has seen a dip during the pandemic, it’s expected to bounce back while terrestrial radio continues to struggle.

Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.

Google has combined custom affinity and custom intent audiences into one streamlined solution called Google audiences, which is now available.

Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

As consumers begin venturing into physical stores, new shopping patterns have emerged.

The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.

Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

As the pandemic continues, auto dealers heavily relied on digital tools and processes to acquire new customers and adapt to evolving consumer habits in order to remain prosperous in the long-term.