DMS Success Story: The Impact of Lead Scoring

DMS Success Story:

A Calculated Approach to Improve Campaign Performance

Background 

A brand was frustrated with the poor quality of leads they were receiving from their third-party providers.

Challenge

Our goal was to lower the brand’s cost per conversion while cleaning up the incoming lead flow.

DMS Solution

A real-time lead scoring program was piloted to gain more visibility into projected lead quality. To properly allocate spend based on lead quality, a tiered pricing plan was implemented with cost per lead (CPL) based on lead scores.

Lead scoring is a flexible, adaptive service that can support a wide array of marketing strategies, including the evaluation of any prospect or conversion metric. In fact, lead scoring models can be developed and deployed to evaluate multiple metrics and support brands with  campaigns focused on long-term success metrics, like lifetime value.

Results

The Digital Media Solutions (DMS) team successfully used lead scoring to reduce lead volume and media spending while achieving more conversions.

Want to learn more about the impact of lead scoring? Contact DMS to get started.