The Impact of Lead Scoring

DMS Success Story:

A Calculated Approach to Improve Campaign Performance

Background 

A brand was frustrated with the poor quality of leads they were receiving from their third-party providers.

Challenge

Our goal was to lower the brand’s cost per conversion while cleaning up the incoming lead flow.

DMS Solution

A real-time lead scoring program was piloted to gain more visibility into projected lead quality. To properly allocate spend based on lead quality, a tiered pricing plan was implemented with cost per lead (CPL) based on lead scores.

Lead scoring is a flexible, adaptive service that can support a wide array of marketing strategies, including the evaluation of any prospect or conversion metric. In fact, lead scoring models can be developed and deployed to evaluate multiple metrics and support brands with  campaigns focused on long-term success metrics, like lifetime value.

Results

The Digital Media Solutions (DMS) team successfully used lead scoring to reduce lead volume and media spending while achieving more conversions.

Want to learn more about the impact of lead scoring? Contact DMS to get started.

About the Author

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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