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The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies
This whitepaper demonstrates how custom-tailored geo-targeting approaches can optimize conversions, convers...
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Insurance Marketers Leverage Data For Optimized Campaigns
Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.
2019 Holiday eCommerce Sales Break Records
The 2019 holiday season is proving more and more consumers are shopping online.
DMS Education Insights: Most Popular Higher Education Programs By State
The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.
L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
YouTube Shopping Ads: Just The Facts
YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.
Alternative Search Engines: Do They Matter To Digital Marketers?
Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.
LinkedIn Launches Enhanced Targeting Tools: Just The Facts
On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.
The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers
The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.
Microsoft Audience Network Targeting Solutions: Just The Facts
In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.
Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers
During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report
The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers
Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.
New Higher Education Programs Of 2019: Top 5 Categories
We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.
Instagram Did Away With Like Counts — Will Facebook?: Just The Facts
Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.
The CBD Market: Who, What, Where, Why & How
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
Top 3 Emerging Higher Education Programs Of 2019
We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.
P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers
Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.
Paid Search Remains Popular Channel Across Verticals
In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019
Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.
Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?