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The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency

In the highly competitive world of higher education enrollment marketing, improving efficiency is often the best strategy to meet campaign objectives. Lead scoring is a scientific approach that helps schools maximize their efforts by focusing on leads with the greatest propensity to succeed.

The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency demonstrates how schools with metrics-based objectives, such as lowering the cost per start (CPS) of an enrollment campaign, can benefit from a lead scoring solution.

Fill out the form below to download the whitepaper. 

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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