Back-to-school promotions and performance advertising strategies offer opportunities for data collection and customer acquisition as kids head back to school.
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As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.
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Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.
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By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.
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Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.
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Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
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As CPG brands continue to grow across both retail and DTC channels, digital performance advertising becomes indispensable.
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Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.
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As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.
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The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.
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The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.
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Using technology like Aimtell can help re-engage audiences and nurture consumers closer to conversion, especially when leveraging first-party data to segment these audiences.
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Effective re-engagement tactics, like Aimtells, can bring website visitors back to your site and help nurture consumers to conversion.
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Learn how to get started with web push notifications, including how to install, how to collect subscribers and what data is tracked.
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As application season nears, some higher education institutions around the country are deploying email marketing campaigns offering positive and tailored solutions to address concerns some incoming st
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Many fitness brands are evolving their services and features. As these enhancements roll out, from creative classes to new equipment, brands are kicking off multichannel promotional strategies to driv
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CPG brands are getting increasingly innovative, implementing mobile-first campaigns and technology like AR that encourages consumers to engage and take action.
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Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.
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Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.
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TikTok recently announced that it was introducing new user-safety measures to prevent harmful content from making its way onto the popular short-form video app.
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