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DMS Insights: Digital Advertising News

  • Biden Administration Cybersecurity Executive Order: Just The Facts

    Biden Administration Cybersecurity Executive Order: Just The Facts

    The Biden Administration’s recent cybersecurity executive order prioritizes tackling ransomware attacks and may lead to future data security changes.

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  • Soliman V. Subway Franchisee Advertising Fund Trust Case: Just The Facts

    Soliman V. Subway Franchisee Advertising Fund Trust Case: Just The Facts

    The Soliman v. Subway Franchisee Advertising Fund Trust ruling highlights the importance of marketing campaign terms and conditions visibility.

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  • How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

    How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

    Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.

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  • Instagram’s New Native Affiliate Tool: Just The Facts

    Instagram’s New Native Affiliate Tool: Just The Facts

    Instagram will soon provide content creators with another tool to monetize their audiences and expand their social media presence and business.

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  • Google Faces Lawsuits Over Play Store Practices: Just The Facts

    Google Faces Lawsuits Over Play Store Practices: Just The Facts

    Google is the subject of another antitrust lawsuit, this time related to the tech giant’s app store, Google Play.

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  • TikTok Implements New User Safety Measures: Just The Facts

    TikTok Implements New User Safety Measures: Just The Facts

    TikTok recently announced that it was introducing new user-safety measures to prevent harmful content from making its way onto the popular short-form video app.

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  • Facebook’s $1 Billion Investment In Content Creators: Just The Facts

    Facebook’s $1 Billion Investment In Content Creators: Just The Facts

    Facebook’s latest investment is providing content creators with additional options to earn money for their curated content on Facebook and Instagram.

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  • Instagram No Longer (Just) A Photo-Sharing App: Just The Facts

    Instagram No Longer (Just) A Photo-Sharing App: Just The Facts

    Instagram looks beyond being (just) a photo-sharing app, with videos and creator support at the forefront of the platform’s future plans.

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  • Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement

    Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement

    As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.

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  • Colorado Privacy Act: Just The Facts

    Colorado Privacy Act: Just The Facts

    Colorado becomes the latest state to pass a privacy bill, the CPA, which offers consumers an opt out option.

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  • Snapchat Ads Certification: Just The Facts

    Snapchat Ads Certification: Just The Facts

    Snapchat has introduced an Ads Manager Campaign Activation certification through its Snap Focus platform.

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  • Low-Cost Carriers Take Off As Travel Picks Up

    Low-Cost Carriers Take Off As Travel Picks Up

    Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.

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  • Microsoft Debuts Multimedia Ads For Search: Just The Facts

    Microsoft Debuts Multimedia Ads For Search: Just The Facts

    Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.

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  • Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications

    Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications

    Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.

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  • Makeup & Beauty Industry Booms As Mask Mandates Decline

    Makeup & Beauty Industry Booms As Mask Mandates Decline

    Beauty brands celebrate online growth with partnerships, new product launches, strategic partnerships and digital advertising strategies that appeal to consumers.

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  • Facebook Bulletin: Just The Facts

    Facebook Bulletin: Just The Facts

    Facebook recently announced it is launching Bulletin, a newsletter platform for creators.

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  • Pinterest Bans Weight Loss Ads: Just The Facts

    Pinterest Bans Weight Loss Ads: Just The Facts

    Pinterest announced it is banning weight loss ads from its platform, continuing Pinterest’s push towards a positive environment for users and advertisers.

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  • Is Push Marketing Right For My Website?

    Is Push Marketing Right For My Website?

    Push marketing can be a solid addition to a digital marketing strategy with its ability to boost performance across verticals, amplify existing marketing efforts and support monetization opportunities

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  • Frozen Boozy Beverage Brands Are Marketing To Consumers Across Channels

    Frozen Boozy Beverage Brands Are Marketing To Consumers Across Channels

    Popular alcohol brands are deploying breezy, summer-focused multichannel campaigns to promote their new alcoholic, frozen treats.

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  • Wedding Fashion Moves Online As Brands Launch More Custom, Inclusive And Inexpensive Options

    Wedding Fashion Moves Online As Brands Launch More Custom, Inclusive And Inexpensive Options

    As weddings and brides evolve, so does the buying process for bridal fashions, with retailers adding ecommerce options and more DTC bridal brands launching.

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