Digital Advertising Innovation Inspiration

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DMS Insights: Digital Advertising News

  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.

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  • Advertisers Are Prioritizing First-Party Data And Diversity

    Advertisers Are Prioritizing First-Party Data And Diversity

    In 2021, advertisers are looking ahead to a future where first-party data is king, and simultaneously focusing their attention on connected TV and diversified media buys.

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  • 5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    Consumer demand for personal loans is expected to hit its peak in early Q1. Here are five recommendations for personal loan brands to consider when launching advertising strategies.

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  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

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  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years, show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • Advertisers Reveal Plans For 55th Annual Super Bowl

    Advertisers Reveal Plans For 55th Annual Super Bowl

    Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

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  • Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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  • What Is The Clubhouse Audio-Only Social Media Platform?

    What Is The Clubhouse Audio-Only Social Media Platform?

    Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

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  • People With Disabilities Have Money To Spend But Are Often Overlooked

    People With Disabilities Have Money To Spend But Are Often Overlooked

    Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.

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  • Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

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  • Social Media Strategies For 2021

    Social Media Strategies For 2021

    As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

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  • After Adaptation And Innovation In 2020, What’s Next For QSRs?

    After Adaptation And Innovation In 2020, What’s Next For QSRs?

    Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

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  • Lead Generation Predictions For 2021

    Lead Generation Predictions For 2021

    Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

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