Digital Marketing News
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Read ArticleWhat Is Retail As A Service?
Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.
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Read ArticleQuibi Promises Marketers The Future Of Video
As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.
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Read ArticleToday’s Travel Industry Experiences A New Wave Of Trends
From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.
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Read ArticleAuto Manufacturers Share Innovations At CES
Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.
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Read ArticleThe Post-Pay Platform Grows In Popularity With Brands And Consumers
The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.
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Read Article5 Strategic And Unique Furniture Campaigns
Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.
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Read ArticleAs Payment Solutions Diversify, Consumers Want Frictionless Options
For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.
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Read ArticleSnapchat Launches Snapchat Scan: Just The Facts
Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.
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Read ArticleBBC Promotes New ‘Doctor Who’ Season With AR Activation
The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.
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Read ArticleWhat Is Reverse Positioning?
Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.
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Read ArticleDigital Advertising Spending Will Reach New Heights In 2020
In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.
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Read ArticleWhat Is The Zigbee Alliance?
The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.
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Read ArticleGhostery Midnight For Desktop: Just The Facts
Ghostery has launched an ad and tracker blocker for desktop.
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Read ArticleDetermining The Importance And Effects Of Consumer Reviews
Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.
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Read ArticleBachelor-Level Higher Education Programs Drove Most Conversions For The Business Category In 2019
Higher education business program inquiry volume increased in 2019, with bachelor-level programs driving the most conversions, according to the 2019 Report On The State Of Business Education Demand.
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Read ArticleSpotify Suspends Political Ads: Just The Facts
Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.
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Read ArticleWhat Is An Interactive Voice Ad?
Interactive voice ads are a new advertising format that allows users to have conversations with ad content.
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Read ArticleMeme Marketing Resonates With Younger Audiences
Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.
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Read ArticleSuper Bowl Advertising Ramps Up As Brands Reveal Plans
With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.
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Read ArticleThe Subscription Industry Hones In On A New Audience: Kids
As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.
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