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  • Homeownership Trends For The First Half Of 2019

    Homeownership Trends For The First Half Of 2019

    The housing market is ever-changing and, therefore, so are homeownership trends.

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  • Angry Birds Takes On AR

    Angry Birds Takes On AR

    Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.

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  • Anti-Trust Investigation Into The Big 4: Just the Facts

    Anti-Trust Investigation Into The Big 4: Just the Facts

    The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.

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  • Facebook Cryptocurrency: Just The Facts

    Facebook Cryptocurrency: Just The Facts

    Facebook is introducing Libra, its very own cryptocurrency.

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  • Amazon Small Sellers Shift: Just The Facts

    Amazon Small Sellers Shift: Just The Facts

    Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.

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  • TikTok Interest-Based Ads: Just The Facts

    TikTok Interest-Based Ads: Just The Facts

    TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.

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  • Search Behavior Can Be A Useful Predictor Of Consumer Intent

    Search Behavior Can Be A Useful Predictor Of Consumer Intent

    How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.

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  • Instagram Branded Content Ads: Just The Facts

    Instagram Branded Content Ads: Just The Facts

    Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.

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  • Broadway Audiences Grow As Options And Activations Increase

    Broadway Audiences Grow As Options And Activations Increase

    Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.

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  • Digital And Mobile Dominate U.S. Media Consumption

    Digital And Mobile Dominate U.S. Media Consumption

    Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.

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  • Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond

    Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond

    A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.

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  • Google Domain Diversity Change: Just The Facts

    Google Domain Diversity Change: Just The Facts

    Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.

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  • Snapchat Influencers In-App Store: Just The Facts

    Snapchat Influencers In-App Store: Just The Facts

    Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.

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  • Political Ad Spending To Reach New High In 2020

    Political Ad Spending To Reach New High In 2020

    Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.

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  • First-Party Data Can Provide Consistency Amid Social Platform Changes

    First-Party Data Can Provide Consistency Amid Social Platform Changes

    For brands to maintain control over their messaging, owning first-party data is the best approach.

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  • Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

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  • Instagram Order Stickers: Just The Facts

    Instagram Order Stickers: Just The Facts

    Instagram is testing yet another ecommerce feature within its platform.

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  • Pokemon Go… To Sleep: Just The Facts

    Pokemon Go… To Sleep: Just The Facts

    Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.

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  • Stranger Things X New Coke Targets The Streaming Generation

    Stranger Things X New Coke Targets The Streaming Generation

    New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

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  • Implied Fed Rate Cuts Spur Housing And Mortgage Activity

    Implied Fed Rate Cuts Spur Housing And Mortgage Activity

    Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.

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