DMS Insights: Digital Marketing News

The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

As brands increasingly turn to digital strategies for their marketing campaigns, gamification offers a fun, interactive way to reach consumers.

The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

To retain the loyalty of female consumers from bump through motherhood, brands like FitTrack, Nike and The Honest Company are launching products for health and wellness needs of expecting mothers.

Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

Many businesses are increasingly embracing digital marketing campaigns as they strategize taking their brands to the next levels of success.

The latest strategic marketing partnerships launched by Walmart, CVS, Amazon, Starbucks and Target align rising consumer demands for health and wellness with brand values.

As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.

In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.