Digital Marketing Industry News
-
Read ArticleTwitch’s Video-Based Platform: What to Know About Marketing Opportunities
As Twitch expands its capabilities and positions its platform as an outlet for all creatives, not just gamers, the marketing potential on the site grows exponentially.
-
Read ArticleRetail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve
IKEA, Samsung and online retailers are changing the way consumers shop at brick and mortar stores, and online retailers are popping up on Main Street.
-
Read ArticleThe Walt Disney Company + Google Ad Manager: What to Know
Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.
-
Read ArticleToy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season
In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.
-
Read Article7 Reasons Why Third-Party Audience Data Spend Is Up in 2018
Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.
-
Read ArticleMove Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs
More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.
-
Read ArticleHistory of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney
Throughout the history of advertising, famous actors and athletes starring in commercials has served different marketing needs for stars and brands alike, evolving into the role of brand ambassador.
-
Read ArticleTop 10 Takeaways from the Rise of Mobile Spending
The holiday spending trends from Thanksgiving are yet another indicator that mobile spending is surpassing all other channels as the most effective use of advertising dollars for marketers.
-
Read ArticleLuxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?
Palessi raked in nearly $3,000 from social media influencers during their opening event. What these consumers didn’t know is they were buying Payless products.
-
Read Article12 Days of Christmas: The Best 12 Holiday Commercials
Marketing helps shape our holidays year after year. Let’s take a look at 12 iconic commercials in honor of the 12 days of Christmas.
-
Read ArticleTake a Look Under the Hood: Marketing to NASCAR Fans
The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.
-
Read ArticleCDPs: All Hype or Pure Necessity?
Consumer data platforms (CDPs) unify consumer data across platforms and marketing channels to help marketers resolve identities, segment audiences and create one-to-one engagements.
-
Read ArticleChristmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf
Thanks to the creativity of marketers around the U.S. Americans have today's most popular versions of Elf On The Shelf, Rudolph the Red-Nosed Reindeer and Santa Claus.
-
Read ArticleSubaru Teams with ASPCA for a Heartwarming Commercial
Subaru continues their charming relationship with dogs for a cause-marketing spot highlighting their relationship with the ASPCA.
-
Read ArticleBing Expanded Ads Provide Further Optimization Opportunities for Marketers
New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.
-
Read ArticleInstagram Promote for Stories: What to Know
Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.
-
Read ArticleHappy Thanksgiving: It’s Not Just Turkey at the Center of This Meal
Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?
-
Read Article#GivingTuesday: The Marketing of Philanthropy’s Biggest Day
Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.
-
Read ArticleTop 5 Bachelor’s Programs: Student Recruitment and Employment Trends
We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.
-
Read ArticleCross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking
We predict comfort with attribution techniques, transparency from blockchain and AI plus deep learning will enhance our ability to track marketing performance.
-
Loading More...
