Digital Marketing News
-
Read ArticleThe Evolution Of Marketing In The Vodka Industry
The vodka market continues to see steady growth, with brands recognizing the importance of strategic partnerships, revamped images and worthy causes.
-
Read ArticleAdidas Becomes First Retailer To Sell Directly Through Snapchat Video Game
Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.
-
Read ArticleThe Latest Google Changes Include Google Discover And Search Updates
Google has released several search, image and video updates over the last several months.
-
Read ArticleTikTok Competitor Firework May Be Acquired By Google: Just The Facts
The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.
-
Read ArticleTravel Dynamic Pricing: Just The Facts
Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.
-
Read ArticleThe Explosive Growth Of The Survival Kit Industry
The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.
-
Read ArticleMarketing To Veterans? Offer Authenticity
Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.
-
Read ArticleGoogle Shopping Introduces New Features: Just The Facts
On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.
-
Read ArticleRappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations
Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.
-
Read ArticleFacebook’s New Interactive Ad Options: Just The Facts
In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.
-
Read ArticleCircular Economies And Digital Technologies Work Together
Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.
-
Read ArticleFacebook Debuts 'Threads' App For Instagram: Just The Facts
“Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.
-
Read ArticleWendy’s New D&D-Inspired Marketing Activation Targets Gamers
Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.
-
Read ArticleLinkedIn Launches Enhanced Targeting Tools: Just The Facts
On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.
-
Read ArticleCruise Marketing: Competition Drives Messaging Innovation
The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”
-
Read ArticleTrend Update: The Wellness Industry Continues To Dominate Across Sectors
The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.
-
Read ArticleRussell Stover Reinvents Itself With First Campaign In Two Decades
After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.
-
Read ArticleAlexa Voice-Enabled Fundraising Is Now Available For Political Donations
Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.
-
Read ArticleHome Security Marketing: Standing Out From The Crowd
Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.
-
Read ArticleFritos Gets Back In The Advertising Game And This Time It’s Digital
It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.
-
Loading More...
