Digital Marketing News
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Read ArticleHomeownership Trends For The First Half Of 2019
The housing market is ever-changing and, therefore, so are homeownership trends.
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Read ArticleAngry Birds Takes On AR
Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.
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Read ArticleAnti-Trust Investigation Into The Big 4: Just the Facts
The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
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Read ArticleFacebook Cryptocurrency: Just The Facts
Facebook is introducing Libra, its very own cryptocurrency.
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Read ArticleAmazon Small Sellers Shift: Just The Facts
Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.
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Read ArticleTikTok Interest-Based Ads: Just The Facts
TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.
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Read ArticleSearch Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
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Read ArticleInstagram Branded Content Ads: Just The Facts
Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.
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Read ArticleBroadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
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Read ArticleDigital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
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Read ArticleCourvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond
A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
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Read ArticleGoogle Domain Diversity Change: Just The Facts
Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.
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Read ArticleSnapchat Influencers In-App Store: Just The Facts
Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.
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Read ArticlePolitical Ad Spending To Reach New High In 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
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Read ArticleFirst-Party Data Can Provide Consistency Amid Social Platform Changes
For brands to maintain control over their messaging, owning first-party data is the best approach.
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Read ArticleFree Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram
Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.
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Read ArticleInstagram Order Stickers: Just The Facts
Instagram is testing yet another ecommerce feature within its platform.
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Read ArticlePokemon Go… To Sleep: Just The Facts
Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.
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Read ArticleStranger Things X New Coke Targets The Streaming Generation
New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
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Read ArticleImplied Fed Rate Cuts Spur Housing And Mortgage Activity
Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.
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