DMS Insights: Digital Advertising News
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Read ArticleLinkedIn Creator Mode: Just The Facts
Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.
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Read ArticleHow Local Road Trip Destinations Are Encouraging Post-Pandemic Travel
As travel ramps up for the summer, tourist bureaus around the country are investing in digital strategies to attract visitors.
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Read ArticleBringing Members Back: How 3 Gyms Are Taking On The Challenge
As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.
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Read ArticleBrands Know Moms Matter, On Mother’s Day And All Year Long
Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.
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Read ArticleWhat Are Twitter Conversation Settings For Ads?
Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.
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Read ArticleYouTube Product Detection: Just The Facts
YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.
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Read ArticleUnderstanding & Overcoming Top Email Inboxing Challenges
For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.
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Read ArticleSummer Vacation Trends Project Growth For RVs, Camping & Staycations
In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.
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Read Article2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers
With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.
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Read ArticleAt-Home Fitness Brands Focus On Opportunities To Grow Subscriber Bases In 2021
Fitness brands have been able to grow by leveraging app usage, partnerships and a new zeal for at-home workouts.
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Read ArticleBrands Partner With NBA To Create Innovative Gaming Activations
Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.
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Read ArticleYahoo Shops: Just The Facts
Yahoo Shops is a digital marketplace offering consumers a personalized shopping experience and brands an innovative advertising platform.
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Read ArticleCBD Brands Deploy Digital Strategies To Reach Interested Consumers
CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.
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Read ArticleIt’s A No For Most Americans To Voice Shopping
Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.
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Read ArticleFashion Brands Build Loyalty With Subscription Memberships And Social Responsibility
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
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Read ArticleUsing Web Push Notifications & Email To Boost Engagement And Conversions
Web push notifications & email are channels that provide marketers with enhanced opportunities to connect with consumers by utilizing a multichannel approach that capitalizes on the strengths of each.
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Read ArticleWhat Are Twitter Spaces?
Twitter has introduced Spaces, audio chat rooms that are very similar to new social media platform Clubhouse.
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Read ArticleYounger Consumers Inspire Greeting Card Industry Revival
Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.
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Read ArticleWhat Is Tubi?
Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.
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Read ArticleTravel Returns Thanks To Vaccine Rollouts
As more and more people get vaccinated, many consumers are planning trips and booking travel.
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