Digital Marketing News
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Read ArticleMillennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows
Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.
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Read ArticleThe Dream Backyard: Outer Turns Your Space Into A Showroom
Outer is using consumers’ backyards as showrooms and paying them. See how this outdoor furniture brand is shaking up the industry with innovative products and marketing strategies.
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Read ArticleAmazon Launches Home Shopping Channel, Amazon Live: Just The Facts
Amazon has launched Amazon Live, the latest addition to their brand.
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Read ArticleHow To Engage In Facebook Groups Now That Your Page Is Allowed In
Facebook allowed Pages to join Groups, which means many marketers can now interact with their ideal consumers on a new level within the platform. Here are a few tips on engaging with Facebook users.
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Read Article4 Weird Insurance Policies: Targeted Plans For Niche Consumers
Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.
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Read ArticlePrediction: Enrollment Gains In 2019
The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.
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Read ArticleGive Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers
This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.
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Read ArticleFun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day
When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.
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Read ArticleFour Reasons To Love Quality Content Marketing
In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.
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Read ArticleAmazon Begins Data-Based CPG Sampling: Just The Facts
Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.
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Read ArticleSustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume
Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.
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Read ArticleReddit Introduces Cost-Per-Click Ads: Just The Facts
Reddit launched their cost-per-click advertising options last month, expanding their suite of marketing options available for advertisers.
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Read ArticleLove Is In The Air…And In Marketing: How Brands Leverage Diverse Romance
As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.
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Read ArticleThe Final Shutdown: Google+ Bids Users Adieu
Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.
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Read Article6 University Marketing Campaigns From 2018 That Inspire & Innovate
A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.
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Read ArticleGoogle 15-Second Non-Skippable Video Ads: Just The Facts
Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.
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Read ArticleGoogle Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down
Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.
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Read ArticleBig Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness
In a post-Toys R Us world, toy and game sellers and manufacturers will look for alternative revenue streams, including monthly subscription boxes.
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Read ArticleI Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry
The Dominos wedding registry has generated buzz and caught newlyweds’ attention, enabling them to register for slices of pizza instead of fine china and other household items.
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Read Article4 Simple Strategies For Marketing Mortgages To Millennials In 2019
Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.
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