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Digital Marketing News

  • The Evolution Of Marketing In The Vodka Industry

    The Evolution Of Marketing In The Vodka Industry

    The vodka market continues to see steady growth, with brands recognizing the importance of strategic partnerships, revamped images and worthy causes.

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  • Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.

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  • The Latest Google Changes Include Google Discover And Search Updates

    The Latest Google Changes Include Google Discover And Search Updates

    Google has released several search, image and video updates over the last several months.

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  • TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.

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  • Travel Dynamic Pricing: Just The Facts

    Travel Dynamic Pricing: Just The Facts

    Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.

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  • The Explosive Growth Of The Survival Kit Industry

    The Explosive Growth Of The Survival Kit Industry

    The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.

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  • Marketing To Veterans? Offer Authenticity

    Marketing To Veterans? Offer Authenticity

    Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.

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  • Google Shopping Introduces New Features: Just The Facts

    Google Shopping Introduces New Features: Just The Facts

    On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.

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  • Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.

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  • Facebook’s New Interactive Ad Options: Just The Facts

    Facebook’s New Interactive Ad Options: Just The Facts

    In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.

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  • Circular Economies And Digital Technologies Work Together

    Circular Economies And Digital Technologies Work Together

    Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.

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  • Facebook Debuts 'Threads' App For Instagram: Just The Facts

    Facebook Debuts 'Threads' App For Instagram: Just The Facts

    “Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.

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  • Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.

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  • LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.

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  • Cruise Marketing: Competition Drives Messaging Innovation

    Cruise Marketing: Competition Drives Messaging Innovation

    The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”

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  • Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.

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  • Russell Stover Reinvents Itself With First Campaign In Two Decades

    Russell Stover Reinvents Itself With First Campaign In Two Decades

    After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.

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  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

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  • Home Security Marketing: Standing Out From The Crowd

    Home Security Marketing: Standing Out From The Crowd

    Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.

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  • Fritos Gets Back In The Advertising Game And This Time It’s Digital

    Fritos Gets Back In The Advertising Game And This Time It’s Digital

    It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.

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