Digital Marketing Industry News

  • Twitch’s Video-Based Platform: What to Know About Marketing Opportunities

    Twitch’s Video-Based Platform: What to Know About Marketing Opportunities

    As Twitch expands its capabilities and positions its platform as an outlet for all creatives, not just gamers, the marketing potential on the site grows exponentially.

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  • Retail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve

    Retail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve

    IKEA, Samsung and online retailers are changing the way consumers shop at brick and mortar stores, and online retailers are popping up on Main Street.

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  • The Walt Disney Company + Google Ad Manager: What to Know

    The Walt Disney Company + Google Ad Manager: What to Know

    Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.

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  • Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season

    Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season

    In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.

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  • 7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.

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  • Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.

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  • History of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney

    History of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney

    Throughout the history of advertising, famous actors and athletes starring in commercials has served different marketing needs for stars and brands alike, evolving into the role of brand ambassador.

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  • Top 10 Takeaways from the Rise of Mobile Spending

    Top 10 Takeaways from the Rise of Mobile Spending

    The holiday spending trends from Thanksgiving are yet another indicator that mobile spending is surpassing all other channels as the most effective use of advertising dollars for marketers.

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  • Luxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?

    Luxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?

    Palessi raked in nearly $3,000 from social media influencers during their opening event. What these consumers didn’t know is they were buying Payless products.

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  • 12 Days of Christmas: The Best 12 Holiday Commercials

    12 Days of Christmas: The Best 12 Holiday Commercials

    Marketing helps shape our holidays year after year. Let’s take a look at 12 iconic commercials in honor of the 12 days of Christmas.

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  • Take a Look Under the Hood: Marketing to NASCAR Fans

    Take a Look Under the Hood: Marketing to NASCAR Fans

    The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.

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  • CDPs: All Hype or Pure Necessity?

    CDPs: All Hype or Pure Necessity?

    Consumer data platforms (CDPs) unify consumer data across platforms and marketing channels to help marketers resolve identities, segment audiences and create one-to-one engagements.

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  • Christmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf

    Christmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf

    Thanks to the creativity of marketers around the U.S. Americans have today's most popular versions of Elf On The Shelf, Rudolph the Red-Nosed Reindeer and Santa Claus.

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  • Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru continues their charming relationship with dogs for a cause-marketing spot highlighting their relationship with the ASPCA.

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  • Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.

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  • Instagram Promote for Stories: What to Know

    Instagram Promote for Stories: What to Know

    Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.

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  • Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?

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  • #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.

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  • Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.

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  • Cross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking

    Cross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking

    We predict comfort with attribution techniques, transparency from blockchain and AI plus deep learning will enhance our ability to track marketing performance.

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