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Digital Marketing News

  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Text-To-Donate Is An Emerging Fundraising Tool

    Text-To-Donate Is An Emerging Fundraising Tool

    When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.

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  • The Benefits Of Alleviating Consumers’ Worries Through Direct-To-Consumer Selling

    The Benefits Of Alleviating Consumers’ Worries Through Direct-To-Consumer Selling

    Companies maximize their reach to consumers and help lessen their everyday difficulties through DTC selling.

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  • Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.

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  • By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns

    By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns

    Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.

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  • What Is Propensity Marketing?

    What Is Propensity Marketing?

    Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

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  • Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

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  • A Look At The Best Back-to-School Campaigns Of 2019

    A Look At The Best Back-to-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • The Results Are In: Here Are The Top Brands Among Kids

    The Results Are In: Here Are The Top Brands Among Kids

    A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.

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  • Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.

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  • Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.

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  • Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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  • Pinterest’s New Shopping Features: Just The Facts

    Pinterest’s New Shopping Features: Just The Facts

    In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.

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  • Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.

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  • P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.

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  • The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.

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  • Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Voice Search Use Declines Due To Inconsistent Performance

    Voice Search Use Declines Due To Inconsistent Performance

    In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.

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