With evolving regulatory changes, shifting consumer behaviors and the need to stand out in a competitive marketplace, marketers must be proactive and well-prepared to maximize results during AEP/OEP.
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Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.
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At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.
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Subject lines represent a make-it or break-it opportunity to get email opened.
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While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.
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Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.
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A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.
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The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.
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These five optimizations are recommendations from experts for home improvement advertisers to deploy to reach consumers when and where they are researching and shopping.
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Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.
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Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.
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Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.
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Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.
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Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.
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Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.
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71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.
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Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.
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These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.
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Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.
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To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.
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