Digital Marketing News

  • Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows

    Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows

    Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.

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  • The Dream Backyard: Outer Turns Your Space Into A Showroom

    The Dream Backyard: Outer Turns Your Space Into A Showroom

    Outer is using consumers’ backyards as showrooms and paying them. See how this outdoor furniture brand is shaking up the industry with innovative products and marketing strategies.

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  • Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

    Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

    Amazon has launched Amazon Live, the latest addition to their brand.

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  • How To Engage In Facebook Groups Now That Your Page Is Allowed In

    How To Engage In Facebook Groups Now That Your Page Is Allowed In

    Facebook allowed Pages to join Groups, which means many marketers can now interact with their ideal consumers on a new level within the platform. Here are a few tips on engaging with Facebook users.

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  • 4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.

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  • Prediction: Enrollment Gains In 2019

    Prediction: Enrollment Gains In 2019

    The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.

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  • Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

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  • Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.

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  • Four Reasons To Love Quality Content Marketing

    Four Reasons To Love Quality Content Marketing

    In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.

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  • Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.

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  • Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.

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  • Reddit Introduces Cost-Per-Click Ads: Just The Facts

    Reddit Introduces Cost-Per-Click Ads: Just The Facts

    Reddit launched their cost-per-click advertising options last month, expanding their suite of marketing options available for advertisers.

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  • Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance

    Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance

    As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.

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  • The Final Shutdown: Google+ Bids Users Adieu

    The Final Shutdown: Google+ Bids Users Adieu

    Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.

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  • 6 University Marketing Campaigns From 2018 That Inspire & Innovate

    6 University Marketing Campaigns From 2018 That Inspire & Innovate

    A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.

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  • Google 15-Second Non-Skippable Video Ads: Just The Facts

    Google 15-Second Non-Skippable Video Ads: Just The Facts

    Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.

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  • Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.

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  • Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness

    Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness

    In a post-Toys R Us world, toy and game sellers and manufacturers will look for alternative revenue streams, including monthly subscription boxes.

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  • I Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry

    I Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry

    The Dominos wedding registry has generated buzz and caught newlyweds’ attention, enabling them to register for slices of pizza instead of fine china and other household items.

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  • 4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.

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