Digital Marketing News
-
Read ArticleBeats: The Clout Behind A Star-Studded Multi-Media Campaign
In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.
-
Read ArticleCanoo Launches Into Automotive Via Subscription
Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.
-
Read ArticleSmart Home Market: Nearly 27% Growth Projected In 2019
Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.
-
Read ArticleNonprofit Email Statistics: What Nonprofit Organizations Need To Know
As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.
-
Read ArticleThe Rise Of Mobile Shopping: How Smartphones Shape Ecommerce
Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.
-
Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
-
Read ArticleGoogle Maps Ads: Just The Facts
Google Maps is potentially adding ads to its platform to monetize the service.
-
Read ArticleDigital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
-
Read ArticleHispanic Homeownership: The Growing Scope Of This Niche Market
Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.
-
Read ArticleMarketing Partnerships: 5 Tips To Achieve Balance And Success
Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.
-
Read ArticleGoogle & McClatchy Form A Partnership That May Benefit Digital Marketers
An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
-
Read ArticleMLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan
As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.
-
Read ArticleDisney’s New Streaming Service: Just The Facts
Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.
-
Read ArticleInsurance Websites: Reach Consumers With Simple, Digestible Copy
70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.
-
Read ArticleEconometrics: Audi Marketing Campaigns See 3x The Sales
Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.
-
Read ArticlePandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
-
Read ArticleSnapchat Audience Network: Just The Facts
While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.
-
Read ArticleEaster Marketing: Young Consumers Hold Buying Power For Spring Holiday
85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.
-
Read ArticleThe Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii
Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.
-
Read ArticleOptimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
-
Loading More...
