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Digital Marketing News

  • Brands That Implement Social Responsibility Will Connect With Gen Z

    Brands That Implement Social Responsibility Will Connect With Gen Z

    Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.

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  • Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.

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  • .Org Domain Name Purchase: Just The Facts

    .Org Domain Name Purchase: Just The Facts

    Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.

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  • DMS Education Insights: Most Popular Higher Education Programs By State

    DMS Education Insights: Most Popular Higher Education Programs By State

    The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.

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  • YouTube COPPA Compliance: Just The Facts

    YouTube COPPA Compliance: Just The Facts

    All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.

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  • 2019 Holiday eCommerce Sales Break Records

    2019 Holiday eCommerce Sales Break Records

    The 2019 holiday season is proving more and more consumers are shopping online.

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  • L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.

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  • 4 Benefits Of Video Advertising

    4 Benefits Of Video Advertising

    Video advertising can be used across channels to help build better relationships with consumers and hype new brands.

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  • Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Many classic holiday commercials have become an integral part of the holiday season.

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  • Holiday Toy Catalogs Evolve For The Digital Age

    Holiday Toy Catalogs Evolve For The Digital Age

    Holiday toy catalogs still play an important role for retailers.

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  • Whale By Facebook: Just The Facts

    Whale By Facebook: Just The Facts

    In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.

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  • Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google continues to update and evolve their advertising, most recently revising their financial products and services policy.

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  • Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.

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  • Genies Mobile App: Just The Facts

    Genies Mobile App: Just The Facts

    Genies, an innovative take on the classic Bitmoji app, is positioning itself as the next wave of social communication for Gen Z and Millennials.

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  • Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.

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  • Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Social media platforms and tech companies amend political ad policies to combat veracity issues.

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  • Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Mortgage prospects should be nurtured from early awareness through closing.

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  • Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Vail Resorts has made data-driven marketing a priority and the approach has increased sales.

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  • Dollar Stores Are Exceeding Expectations

    Dollar Stores Are Exceeding Expectations

    Dollar stores are continuing to expand in a shifting retail environment.

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  • Millennial Parents Crave Inclusivity In Advertising

    Millennial Parents Crave Inclusivity In Advertising

    Inclusive marketing for Millennial parents has proven to be a beneficial marketing strategy for brands, as these moms and dads respect and spend with brands that support today’s inclusive mindsets.

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