Auto Marketing: All Signs Point To Digital Innovations
As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.
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DMS Insights: Digital Advertising News
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How Mortgage Marketers Are Leveraging Digital Strategies To Engage High-Intent Borrowers
By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.
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Nonprofits Must Prioritize Digital Advertising Campaigns To Raise Funds From Today's Donors
Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.
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Home Inspection Advertising Ideas To Grow Customer Acquisition
Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
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CPG Performance Advertising Lets Brands Connect With, Engage And Acquire Customers
As CPG brands continue to grow across both retail and DTC channels, digital performance advertising becomes indispensable.
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Pizza Wars: How Digital Marketing Can Differentiate & Help Pizza Brands Stand Out
Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.
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Digital Marketing Ideas For Kitchen Appliance Brands
As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.
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What Is The Advertising Flywheel?
The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.
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Savings & Service Top List Of Priorities For Auto Insurance Shoppers
The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.
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8 Email Subject Line Strategies That Can Help Drive Up Open Rates
Subject lines represent a make-it or break-it opportunity to get email opened.
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4 Often Overlooked Ways To Address Email Inboxing Challenges
While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.
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5 Ways To Manage Customer Acquisition Challenges
Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.
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What Is Happening With The Twitter Purchase?
Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.
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6 Ways To Create A Successful TikTok Marketing Strategy In 2022
A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.
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Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023
The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.
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3 Strategies To Modernize Lead Generation Campaigns
Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.
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What Is A Publisher?
Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.
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How To Boost Engagement By Using Video In Emails
Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.
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It's Okay To Believe Advertising IRL > Metaverse
Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.
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Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.
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