Digital Marketing News
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Read ArticleBrands That Implement Social Responsibility Will Connect With Gen Z
Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.
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Read ArticleInsurance Marketers Leverage Data For Optimized Campaigns
Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.
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Read Article.Org Domain Name Purchase: Just The Facts
Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.
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Read ArticleDMS Education Insights: Most Popular Higher Education Programs By State
The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.
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Read ArticleYouTube COPPA Compliance: Just The Facts
All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.
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Read Article2019 Holiday eCommerce Sales Break Records
The 2019 holiday season is proving more and more consumers are shopping online.
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Read ArticleL’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
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Read Article4 Benefits Of Video Advertising
Video advertising can be used across channels to help build better relationships with consumers and hype new brands.
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Read ArticleClassic Holiday Commercials Bring Joy And Nostalgia To The Season
Many classic holiday commercials have become an integral part of the holiday season.
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Read ArticleHoliday Toy Catalogs Evolve For The Digital Age
Holiday toy catalogs still play an important role for retailers.
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Read ArticleWhale By Facebook: Just The Facts
In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.
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Read ArticleGoogle Updates Financial Services Advertising Guidelines: Just The Facts
Google continues to update and evolve their advertising, most recently revising their financial products and services policy.
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Read ArticleSocially-Responsible Brands Must Be Authentic To Connect With Consumers
Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.
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Read ArticleGenies Mobile App: Just The Facts
Genies, an innovative take on the classic Bitmoji app, is positioning itself as the next wave of social communication for Gen Z and Millennials.
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Read ArticleStar Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season
The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.
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Read ArticleAmid Political Advertising Shifts, First Party Data Reaches Audiences
Social media platforms and tech companies amend political ad policies to combat veracity issues.
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Read ArticleNurturing From House Hunting Through Closing Boosts Mortgage Conversions
Mortgage prospects should be nurtured from early awareness through closing.
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Read ArticleData-Driven Marketing Is Boosting Sales At Vail Resorts
Vail Resorts has made data-driven marketing a priority and the approach has increased sales.
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Read ArticleDollar Stores Are Exceeding Expectations
Dollar stores are continuing to expand in a shifting retail environment.
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Read ArticleMillennial Parents Crave Inclusivity In Advertising
Inclusive marketing for Millennial parents has proven to be a beneficial marketing strategy for brands, as these moms and dads respect and spend with brands that support today’s inclusive mindsets.
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