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    DMS Insights: Digital Advertising News

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

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    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

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    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

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    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

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    • Auto Marketing: All Signs Point To Digital Innovations
      almost 2 years ago

      Auto Marketing: All Signs Point To Digital Innovations

      As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.

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    • How Mortgage Marketers Are Leveraging Digital Strategies To Engage High-Intent Borrowers
      about 2 years ago

      How Mortgage Marketers Are Leveraging Digital Strategies To Engage High-Intent Borrowers

      By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.

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    • Home Inspection Advertising Ideas To Grow Customer Acquisition
      about 2 years ago

      Home Inspection Advertising Ideas To Grow Customer Acquisition

      Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.

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    • CPG Performance Advertising Lets Brands Connect With, Engage And Acquire Customers
      about 2 years ago

      CPG Performance Advertising Lets Brands Connect With, Engage And Acquire Customers

      As CPG brands continue to grow across both retail and DTC channels, digital performance advertising becomes indispensable.

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    • Pizza Wars: How Digital Marketing Can Differentiate & Help Pizza Brands Stand Out
      about 2 years ago

      Pizza Wars: How Digital Marketing Can Differentiate & Help Pizza Brands Stand Out

      Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.

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    • Digital Marketing Ideas For Kitchen Appliance Brands
      about 2 years ago

      Digital Marketing Ideas For Kitchen Appliance Brands

      As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.

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    • What Is The Advertising Flywheel?
      about 2 years ago

      What Is The Advertising Flywheel?

      The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.

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    • Savings & Service Top List Of Priorities For Auto Insurance Shoppers
      about 2 years ago

      Savings & Service Top List Of Priorities For Auto Insurance Shoppers

      The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

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    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

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    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

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    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

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    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

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    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

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    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

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    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

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    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

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