With evolving regulatory changes, shifting consumer behaviors and the need to stand out in a competitive marketplace, marketers must be proactive and well-prepared to maximize results during AEP/OEP.
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Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.
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While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.
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Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.
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As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.
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By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.
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Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
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As CPG brands continue to grow across both retail and DTC channels, digital performance advertising becomes indispensable.
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Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.
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As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.
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The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.
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The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.
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3 industry-tested best practices that will help you optimize your lead generation campaigns.
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At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.
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Subject lines represent a make-it or break-it opportunity to get email opened.
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Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.
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A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.
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The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.
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Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.
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Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.
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