Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

  • Articles
  • Case Studies
  • Videos
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Events
    • DMS Live
    • Contact DMS
    • Careers @ DMS
    • DMS Investor Info
    • DMS Toolset
    • DMS Solutions
    • DMS Team
    • DMS Voices

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. Baby Registry Marketing Ideas To Scale Sign Ups And Boost LTV

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    Baby Registry Marketing Ideas To Scale Sign Ups And Boost LTV

    Published Date April 22, 2021

    For first-time parents, knowing everything that will be needed once a baby is born can be overwhelming. Enter the baby registry. Baby registries let parents and guardians select all the items they may need, from breast pumps to cleaning services, and most expectant parents want their registries to be both easy to update and seamlessly shoppable. Amazon, buybuyBABY, Babylist and Crate & Kids are innovating with their registry options, making the registering and shopping process fun and easy and adding services that endure into parenthood.  Additionally, the first-party data gained from baby registries allows brands to re-engage consumers again and again, boosting advertising ROI and lifetime value.

    Amazon Offers A Universal Registry, Completion Discount & Extended Return Window, Driving More Baby Registry Sign Ups For The Retailer

    Amazon offers a universal baby registry, which allows people to choose items from any site and put them on their Amazon registries. This streamlined approach creates a true one-stop shopping experience, which is very onbrand for the mega retailer and can boost customer acquisition from those expectant parents who prefer easy, seamless shopping. Like many baby registries, Amazon offers a completion discount for any items left on the registry after baby showers and/or arrival, with an extra 5% off for Prime Members. Additionally, most items have extended return windows of 365 days, which is significantly longer than for typical Amazon purchases. Retailers that offer low shipping costs and easy returns are likely to realize higher conversion rates and more baby registry sign ups, especially with consumers who want flexible shopping experiences.

    buybuyBABY App Makes Purchases Easier And Encourages More Baby Registry Sign Ups With Easy In-App Management

    Convenience becomes a high priority as families grow, and apps that offer easy access to shopping are often considered necessities for new parents and guardians. buybuyBABY, long a favorite retailer for expectant parents, offers an app that buybuyBABY says helps those who register find “everything” they’ll need “from top brands to most-loved products — using our interactive checklist, [baby] registry collection starters and product guides.” 

    Retailers able to capture app downloads from expectant parents can target those parents throughout phases and ages of raising kids, using push notifications and email campaigns for promotions related to birthdays and other kid-rearing milestones. Push and email marketing can also be used to drive more baby and wedding registry sign ups. Contact DMS to learn more about how we encourage app downloads and other desired consumer actions.

    Babylist Prioritizes Helpful Content Marketing That Can Boost Brand LTV By Encouraging Baby Registry Sign Ups And Loyalty

    To build brand loyalty and increase engagement, many brands and retailers create in-depth content that is helpful, informative and entertaining. Babylist, founded in 2011, offers a universal registry for parents and the option for gift givers to give expectant parents helpful services like dog-sitting and home-cooked meals. Babylist also provides a wealth of insightful content that goes beyond just selecting gifts. For example, Babylist created a calendar of blogs, videos, inspirational photos and checklists for expectant parents, detailing what to expect in each trimester. And, when it is time to register, the Babylist site supports decision making with “best of” checklists and sample registries, including luxury, minimalist, green, adoption and second baby lists.

    Checklists can be a useful way for brands to gain first-party data that can be used for future outreach, targeting, sale completions or to boost baby registry sign ups. Natalie Gordon, founder and CEO of Babylist, leverages the buying habits of her customers to understand what parents want. “The baby market is completely unique as a retail segment; it’s tough to build long-term brand loyalty when your market is moving in and out of a specific lifestage,” said Gordon. “Since we’ve created a truly universal registry, we have a unique, bird’s eye view to the trends in new parenthood.”

    Do you have strong content but not enough readers? A subscriber acquisition program can help build your database of enewsletter subscribers and fill it with hand raisers who opt in to hear from you. Contact DMS to learn more.

    Crate & Kids Promotes In-House Design Services That  Offering Personalization, Boosting Baby Registry Sign-Ups And Customer Acquisition

    The registry from Crate & Barrel brand Crate & Kids offers parents the opportunity to register for exclusive items from the popular home furnishings store, including new products from recent partnerships with primatologist Jane Goodall and HGTV designer Leanne Ford, with both partnerships promoted across social media platforms including Twitter and Instagram. In addition to planning their registries with Crate & Kids, parents can turn to Crate Design Studio for personalized design services, which the brand markets on the same page as the registry services. Upselling and cross-selling services can help capture the attention of consumers and create ongoing relationships, particularly for brands like Crate & Barrel that sell beyond baby items.

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      How Marketing Can Support New Moms To Create Loyal Customers

      How Marketing Can Support New Moms To Create Loyal Customers

      It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

    • Next Article

      How 3 Nonprofits Leveraged Earth Day Excitement To Grow Subscriber Lists

      How 3 Nonprofits Leveraged Earth Day Excitement To Grow Subscriber Lists

      This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.

    Most Recent Articles

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      over 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.