Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

  • Articles
  • Case Studies
  • Videos
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Events
    • DMS Live
    • Contact DMS
    • Careers @ DMS
    • DMS Investor Info
    • DMS Toolset
    • DMS Solutions
    • DMS Team
    • DMS Voices

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. How Dietary Supplement Advertisers Can Tap Into Increased Demand Ahead Of Resolution Season

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    How Dietary Supplement Advertisers Can Tap Into Increased Demand Ahead Of Resolution Season

    Published Date November 2, 2020

    The “new year, new me” mindset looks to be starting ahead of schedule this year, with the importance of investing in health and wellness becoming a major priority for many consumers in light of the coronavirus pandemic. Dietary supplements, in particular, have experienced continued growth and demand, likely because of promises to help consumers lead healthier lives during a time when a healthy mind and body is of great concern across the globe.

    The Rise In Dietary Supplement Usage Varies Across Audiences

    Shutterstock_718784776 Close Up Of Girl holding Pill and glass of water.With Paracetamol.Nutritional Supplements.Sport,Diet Concept.Capsules Vitamin And Dietary Supplements.

    According to a recent survey from the Council for Responsible Nutrition (CRN), 73% of American consumers shared they have taken dietary supplements this year. This consumer behavior aligns with the steady stream of growth the dietary supplement market has experienced over the past five years, improving from 68% usage among consumers in 2015. Of the surveyed consumers, CRN revealed that “female adults, adults aged 35+, adults with a higher household income and adults with a college degree” showed the highest likelihood of taking dietary supplements. However, factors like a growing aging population have also been attributed as key drivers for the continued growth in 2020, as this demographic continues to seek products that aid in preventing “age-related disorders.”

    “Overall health and wellness benefits” came in as the most important reason behind consumers’ choice to use dietary supplements. An increased interest in supporting immune health was also revealed as a top reason for supplement intake, followed by the need to “fill nutrient gaps” in diets and additional heart health support. Vitamins and minerals in particular are the most widely used form of supplement taken by consumers, with 98% of survey respondents sharing they have taken this form of supplement in the past year.

    COVID-19 Has Significantly Impacted Consumer Interest In Dietary Supplements

    There has been a heightened awareness around what it means to be “healthy” in today’s pandemic-conscious world. With the increased attention on well-being, the health and wellness industry has had to respond to a spike in demand. Multinational food processing and commodities trading corporation Archer-Daniels-Midland (ADM) revealed that 57% of consumers are “more concerned about their immunity” as a result of the coronavirus pandemic. Additionally, 85% of American’s credit COVID-19 as a “reminder to take care of their overall health.”

    “Certainly there was a significant peak [in vitamin and supplement sales] around that stock-up period [in March 2020], but they’re continuing at elevated levels [as] buyers continue to pick up more and more vitamins and supplements,” said Kathryn Peters, executive vice president of business development for SPINS, a wellness-focused data technology company.

    CRN’s survey revealed that since the start of the pandemic, 43% of dietary supplement consumers have altered their supplement regimens. In fact, 91% of respondents reported an increased usage of dietary supplements — whether through new supplements added, increased dosage or a higher frequency of usage. “We’ve witnessed from CRN’s COVID-19 survey that the pandemic has not only encouraged the majority of Americans to be more conscious of their health and wellness, but the crisis has also forced consumers to adapt to the current reality and change some of their previous lifestyle behaviors,” said Brian Wommack, CRN’s senior vice president of communications.

    Health & Wellness Advertisers Can Leverage Increased Consumer Interest & Demand Ahead Of Resolution Season

    Health and wellness has evolved into a popular lifestyle value that significantly influences consumers’ purchasing decisions. Now, with COVID-19 top of mind for so many consumers, the shifting of priorities toward a heightened awareness around health and wellness seems to be at an all-time high. 

    Shutterstock_1041373417 Pills and capsules in wooden spoon with fresh fruits. Multivitamins and supplement from fruits concept.

    Consumers’ gravitation toward diet supplements to better their overall health – from immunity to mental health to a boost of energy – will likely only continue growing as we enter into peak resolution season. The start of a new year, especially after 2020, which has brought so much concern surrounding health, is always a time when consumers reflect on the ways they can better their physical and mental health. Advertisers across the health and wellness industry should use this increased consumer demand in dietary supplements and overall interest in wellness to aid in building their brand presence.

    Advertisers have an opportunity to connect to a growing health-conscious market, as consumers are constantly seeking new and innovative ways to improve their mental and physical states of being. Brands that can capitalize on the upcoming health-focused resolution season and differentiate themselves from competitors in a crowded marketplace will likely become leaders in an industry that shows no signs of slowing down.

    “The new normal is by no means in its finality of what it’s going to look like; in fact, I think we are just really getting started, and this new propensity to self-care will last beyond the world reopening,” said Kristin Hornberger, executive, healthcare, for IRI Worldwide.

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      Landing Page Optimization Drives Incremental Conversions

      Landing Page Optimization Drives Incremental Conversions

      Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

    • Next Article

      Engaging Consumers & Encouraging Trials By Marketing Environmental Sustainability

      Engaging Consumers & Encouraging Trials By Marketing Environmental Sustainability

      As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

    Most Recent Articles

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      over 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.