Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. 8 Digital Advertising Campaign Optimization Ideas

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    8 Digital Advertising Campaign Optimization Ideas

    Advertisers know that the status quo will never be good enough. Whether or not you’re achieving your objectives, there’s always room for improvement. Below are a list of eight digital advertising campaign optimizations to get you started.

    1. For SEO — Leverage Competitive Data

    Identify keywords your competitors are ranking well for and implement a plan for adding content to your brand’s website to compete for these organic keyword rankings. There are a number of free tools that allow you to enter a competitor’s URL and search their anchor text, enabling you to analyze your competitors’ SEO strategies. 

    Review competitors’ link profiles, too. Using similar tools, you can identify competitors’ top links and high-quality traffic sources. Secure links from these sources to boost your authority, organic search rankings and organic traffic.

    2. For Social Media — Use All The Targeting Data You Can

    Combine consumer data with records you have about social media engagement, website visitors’ email opens and more to segment your audience and target individuals who are most likely to convert on social media. These segmented audiences will help you identify which social media platforms your brand should use for both organic and paid social strategies. By identifying your audience’s favorite and most used sites, you’ll better understand how and where to engage them.

    Most large social platforms allow targeting by geography, age, interest and other attributes. “Lookalike” targeting is also available on some platforms, giving you the ability to find and target audiences that match characteristics of your current consumers. 

    Digital Media Solutions (DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. The DMS first-party data asset, proprietary technology, expansive digital media reach and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Contact DMS today to learn more.

    3. For Creative Execution — Implement A/B Testing

    From social ad copy to landing pages to emails, A/B testing should be used to hone your digital marketing efforts. While you can use your intuition to start, you should also be ready to adapt to elements that perform well.

    When implementing A/B testing, test one thing at a time. This way, you can identify which variations deliver the best results. Be sure your brand receives enough volume and conversions, but conduct the test for the shortest time period possible to omit external factors that may impact results.

    Keep the content that works best from your latest A/B testing, and test again to find the new best content.

    4. For Paid Search — Designate Tiers For Your Geotargeted Campaigns

    Structure your paid search campaigns based on zip codes and keyword performance instead of with broad targets based on radius or state/country that include individuals who aren’t in your target audience.

    Designate tiers based on your targeted audiences. Your first tier, where the most spend is applied, should include individuals who have historically performed well. Your second tier should include individuals who have previously shown interest but have yet to convert, and your third tier should include an audience that your brand is trying to break into. Your paid search budgets should decrease as your tiers drift further from the highest-quality prospects.

    5. For Email — Set Up Tracking Before You Send

    Organize your metrics before you send emails. You will need all the data you can get, like deliverability, open rate, open-to-click rate and most-clicked links, to understand your email campaign performance. Track conversions from the first impression to the purchase.

    DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network to send your branded creative to audiences that match your target profile. Contact DMS to learn more about our performance-based advertising solutions.

    6. For Pay-Per-Call Campaigns — Set Up Call Tracking

    Track your inbound calls with a whisper and call-forwarding feature. The whispered message and forwarded numbers enable your call center agents to appropriately identify and log lead sources in your CRM.

    DMS can scale your inbound call volume with campaigns uniquely designed to match your advertising objectives. Contact DMS to learn more.

    7. For Lead Generation Campaigns — Pay More For What’s Working

    Balancing quality and quantity will always be on your to-do list, but one simple way to get more of what’s working is by offering to pay a bit more. If, after assessing your current cost per sale, you determine that you can afford a little more, right-pricing your highest quality lead providers may be the answer to scale volume of your best sources.

    Do You Need To Connect With Your Audience At Scale?

    Start by contacting Digital Media Solutions.

    Digital Media Solutions® (DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers.

    • DMS First-Party Data Asset: Insights and signals put the right message in front of the right consumer at the right time and place
    • DMS Proprietary Technology: DMS proprietary technology connects advertisers with publishers and consumers, tracking digital performance advertising data in real time and offering valuable insight into campaign performance
    • DMS Expansive Digital Media Reach: Our expansive digital media reach, encompassing social media, search, display and programmatic, email, Aimtells and connected TV, touches approximately 70% of U.S. adults

    The DMS first-party data asset, proprietary technology, expansive digital media reach and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases.

    Do you want to become a preferred publisher partner of DMS? Click here.

    Contact DMS
    • Previous Article

      What Is Propensity Marketing?

      What Is Propensity Marketing?

      Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

    • Next Article

      4 Creative Ideas For Auto Insurance Advertising Campaigns

      4 Creative Ideas For Auto Insurance Advertising Campaigns

      Many car insurance brands have big advertising budgets & memorable advertising. By creatively engaging new consumers with smart customer acquisition strategies brands can rise above the competition.

    Most Recent Articles

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      over 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.