Email marketing is the top media channel used for lead generation, followed by display advertising, paid search and social media, according to the 2019 LeadsCouncil Benchmarking Report: On The State Of The Lead Generation Industry, sponsored by Digital Media Solutions.
The 2019 LeadsCouncil Benchmarking Report identifies current trends and best practices in the lead generation industry to help professionals – including lead buyers, lead sellers and service/technology providers – better understand how recent changes are impacting lead generation.
Email Ranked A High-Quality Media Channel
Email also was one of the media channels that received the highest “excellent quality” and “very good quality” designations among lead buyers and sellers. According to a 2018 Forbes article, Karina Tama-Rutigliano of Caring People Inc. said, “Email marketing has long been a tried-and-true method for generating leads. This approach continues to enjoy a strong track record in spite of the rise of social media platforms. Email marketing is still an efficient way to generate leads at a reasonable cost.”
Email Ranked A Top Channel For Scaling Lead Generation Volume
Email marketing ranked highest among non-lead buyers and sellers for “good” scalability and email tied with social media for the highest “excellent” scalability ranking.
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