Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

  • Articles
  • Case Studies
  • Videos
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Events
    • DMS Live
    • Contact DMS
    • Careers @ DMS
    • DMS Investor Info
    • DMS Toolset
    • DMS Solutions
    • DMS Team
    • DMS Voices

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. 3 Ways Nonprofits Can Engage Dispersed Donor Bases & Increase Fundraising Potential

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    3 Ways Nonprofits Can Engage Dispersed Donor Bases & Increase Fundraising Potential

    Published Date April 22, 2022

    For nonprofits, 2020 was a year when strategies that had long been in place needed to evolve due to effects of the pandemic. According to the 2021 Nonprofit Leadership Impact Study, from NonProfit PRO, 48% of charities moved in-person events to virtual, and many nonprofits were forced to scale back their engagements due to reductions in donations. However, many people continued to give, with 44% of nonprofits receiving more donation dollars in 2020 than the prior year, according to the NonProfit PRO study. 

    The following three strategies show how nonprofits can continue embracing, optimizing and maximizing digital donor recruitment strategies to engage dispersed donor bases and increase fundraising potential. 

    1. Effective Digital Donor Acquisition Lead Generation Campaigns Can Scale Recurring Nonprofit Donor Bases

    According to NonProfit PRO, “41% of nonprofits believe their biggest challenge is acquiring donors, while 10% of nonprofits believe that their biggest challenge is retaining donors.” Effective digital donor acquisition lead generation campaigns can collect data from high-intent hand raisers, allowing nonprofits to regularly message prospective donors through a variety of channels, including email, push marketing, SMS and phone. Collected first-party consumer data can also be used for audience building efforts across advertising platforms, including Facebook and Google. And as campaigns mature, data related to media cost, conversion rates and lifetime value can be leveraged for campaign optimizations.

    Digital Media Solutions® (DMS) helps nonprofit brands across the country build consistent and sustainable fundraising revenue with performance-based digital donor acquisition campaigns supported by technology-enabled media distribution. Contact DMS today to learn how your nonprofit can thrive with DMS.

    2. Social Media Campaigns Can Tell Stories That Drive Nonprofit Donor Excitement & Engagement

    Social media, used by 93% of nonprofits to connect with their bases, can be effective at generating the interest of donors, especially younger donors — an audience many nonprofits court.

    For example, CARE, a nonprofit with a mission to “save lives, defeat poverty and achieve social justice by putting women and girls in the center,” recently used its Instagram page to share shout-outs, from Presidents Biden, Obama and Bush, celebrating CARE’s 75th anniversary and the six million CARE packages delivered in the U.S. since the beginning of the COVID-19 pandemic. Quality content that resonates with donors can drive engagement and donor growth for nonprofits. 

    Social media marketing is often managed by in-house teams, but nonprofits looking to scale their efforts often engage partners, like Digital Media Solutions®(DMS), to expand their paid social efforts and de-risk advertising spend with click-based performance advertising campaigns. Contact DMS to learn how you can give your donor volume acquisition efforts a boost. 

    3. Email Subscriber Acquisition Can Increase Nonprofit Donor Engagement & Donation Volume

    Email remains one of the most integral parts of fundraising strategies for charitable organizations, with 91% of nonprofits citing email as an outreach tool. By building and maintaining email subscriber lists, nonprofits can connect with current and prospective donors, tell compelling stories and drive donations.

    A recent International Rescue Committee (IRC) email campaign prompted their subscribers with a call to action (CTA) to send thank you cards to healthcare workers in Syria, who were working under extreme conditions on the ground offering healthcare and support during COVID-19. Once subscribers clicked through, they filled out forms with personalized notes to healthcare workers, which, after hitting send, took subscribers to a donation page. 

    Email subscriber acquisition can be an extraordinarily scalable and cost effective way to grow email databases with new, high-intent subscribers who opt in to receive communications from a specific brand. Often implemented with performance-based pricing, email subscriber acquisition helps nonprofits continually grow email lists to maintain freshness. But the true benefit of a robust email database is the continued use of that data. From prospective donor engagement to donor retention, nonprofits that own and manage their own email databases benefit from the longevity of the relationships they create with their subscribers. 

    Contact DMS to learn more about how email subscriber campaigns can help your nonprofit build a list of opted-in hand raisers wanting to hear from you. 

    Are You Ready To Engage Prospective Recurring Donors And Scale Donations With Digital Donor Acquisition Campaigns?

    DMS helps nonprofit brands across the country build consistent and sustainable fundraising revenue with performance-based digital donor acquisition campaigns supported by technology-enabled media distribution. Our team of nonprofit advertising experts have demonstrated success leveraging full-funnel digital marketing strategies that focus on retention and lifetime value in addition to donor acquisition.

    Do you want to be a DMS publisher partner? Click here to start the application process.

    Contact DMS
    • Previous Article

      What Is Facebook Live Shopping?

      What Is Facebook Live Shopping?

      Facebook launched a new shoppable video format for brands looking to promote products and connect with audiences on a larger scale.

    • Next Article

      What Are Pinterest Idea Pins?

      What Are Pinterest Idea Pins?

      Pinterest sunsets Story Pins and introduces Idea Pins, a short-from video feature for creators on the popular platform.

    Most Recent Articles

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      over 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.