Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Published Date January 6, 2021

    Tax season isn’t typically a time people look forward to, making it all the more important for tax preparation brands to engage consumers in ways that feel warm and helpful. These past advertising campaigns from tax brands including H&R Block, TurboTax and TaxAct all illustrate inclusive, funny and accessible approaches to meeting taxpayer needs and providing valuable services. 

    ‘Block Has Your Back’

    H&R Block Tax Preparation Advertising Highlights The Ease Of Tax Preparation

    “Our research over the last year found many unresolved pain points for consumers when they file their taxes,” said former H&R Block chief marketing officer Vinoo Vijay in 2018. “We are focused on delivering the industry’s leading tax experience, whether online or in person. And our advertising this season [2018] spotlights how some of these important advances help consumers make the most of their tax filing.” 

    The H&R Block ‘Block has your back’ campaign, in 2018, focused on how the difficulties of other tax services – including long wait times and poor communication – can be resolved by filing either in-person or online with H&R Block. By using the same brand ambassador in all the spots, H&R Block offers a go-to person consumers can trust to be real and simplify complex tax issues while emphasizing the H&R Block “modern, innovative and consumer-focused experience.”

    ‘All People Are Tax People’

    TurboTax Tax Preparation Advertising Campaign Promotes Tax Preparation For Everyone

    Last year, TurboTax culminated their “All People Are Tax People” campaign with two Super Bowl commercials. The longer spot featured a whole rap dedicated to taxes and the knee wobble dance, which TurboTax spun off into a sweepstakes competition and user-generated content (UGC) campaign encouraging TurboTax consumers to dance the #W2Step and wobble their knees for a chance to win $5000. And, while the spot doesn’t emphasize any one feature of TurboTax, the message of unity and alikeness is one the brand wanted to share. “With the Super Bowl, we are creating a moment, at the height of tax season, to inspire and empower fans, and celebrate what unites us,” said Mary-Ann Somers, former senior vice president at TurboTax’s parent company Intuit. “We believe that people are capable of amazing things and, with the right tools and encouragement, they can do anything — including their taxes.”

    ‘Accuracy Guarantee’

    Gig Workers Unique Tax Preparation Needs Are The Focus Of TaxAct Tax Preparation Advertising Campaign

    In 2018, TaxAct, a tax preparation software company, created a campaign that addressed a growing “cultural truth” among American workers — the gig life. From freelancers to dog walkers, the gig economy has grown 15% over the last decade, and gig workers often have unique tax filing needs. The TaxAct campaign emphasized the two proprietary tools designed with gig workers in mind: the Deduction Maximizer and the $100K Accuracy Guarantee. “These [gig workers] are hardworking people in very fluid circumstances. They don't need a filing partner that panders to them. They need a year-round partner with tools to help them navigate the tax system," said Mathieu Stevenson, former CMO of TaxAct parent Blucora. By differentiating their services and targeting niche audiences, TaxAct is able to appeal to a specific demographic in a unique way.

    More than 90% of Americans file their taxes online, and they all want a seamless, easily accessible service that will do the job right without being overly complex. Tax preparation brands that can create trust and understanding are likely to gain repeat customers and garner word-of-mouth referrals. By tapping into the needs of taxpayers, especially those who may be experiencing some changes to their taxes this year, brands can increase engagement and sign ups and scale revenues.

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      How To Create Inclusive Advertising That Is Effective At Engaging & Converting Diverse Audiences

      How To Create Inclusive Advertising That Is Effective At Engaging & Converting Diverse Audiences

      Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.

    • Next Article

      7 Social Media Facts That Can Help Advertisers

      7 Social Media Facts That Can Help Advertisers

      As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

    Most Recent Articles

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      over 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.