Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

  • Articles
  • Case Studies
  • Videos
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Events
    • DMS Live
    • Contact DMS
    • Careers @ DMS
    • DMS Investor Info
    • DMS Toolset
    • DMS Solutions
    • DMS Team
    • DMS Voices

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. What Is Mobile-First Indexing?

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    What Is Mobile-First Indexing?

    Published Date March 19, 2020

    Marketers have been preparing for Google’s shift to mobile-first indexing since 2016, and the date of the transition is finally approaching. With more users searching via mobile than ever, Google confirmed it will complete its shift to mobile-first indexing for all webpages by September 2020. Google holds a 92% search engine market share as of February 2020, and almost two-thirds of their search traffic comes from mobile devices. Most marketers realize the importance of doing everything they can to rank well within Google search results.

    What Is Mobile-First Indexing?

    Shutterstock_1017761755  Kyiv, Ukraine - January 24, 2018: Woman using Google app on Apple iPhone 8 plus at home. Google it is the most-used search engine on the World , handling more than three billion searches each day

    With the switch to mobile-first indexing, Google will prioritize the mobile version of content rather than the desktop version of the same content for indexing and search engine results page (SERP) rankings. Essentially, the content and the user experience of mobile pages matter more than the content and the user experience of desktop pages with regard to Google rankings.

    Why Is Google Switching To Mobile-First Indexing?

    In November 2016, Google first announced the transition to mobile-first indexing in an attempt to keep up with consumers prioritizing mobile search. 

    Consumers are using smartphones at home, work and on the go, spending approximately three hours per day on their smartphones. As a result, according to a June 2019 study, roughly one-in-five American adults are “smartphone-only” internet users, meaning they do not have traditional home broadband service. And World Advertising Research Center (WARC) reported in 2019 that almost three quarters (72.6%) of internet users will access the web only via smartphone by 2025. 

    Google actively makes core algorithm updates, like mobile-first indexing, to consistently improve the user experience for the majority of users across devices. Mobile-first indexing prioritizes mobile pages – the format most Google users are viewing – for their SERP results. 

    How Can Digital Marketers Incorporate Mobile-First Into Their User Experience And Content Strategies?

    With Google switching to mobile-first indexing for all websites, digital marketers must make sure they develop websites that deliver intentionally fantastic experiences on mobile devices. 

    But marketers should also consider how the increase in mobile search volume is impacting their organic traffic. On mobile, personal (searches with I, me, etc.) and conversation (natural language) search queries are trending upwards, showing a change in how people are searching. These newer search styles present opportunities for digital marketers to lengthen their keyword targets

    To perform well and improve search engine optimization (SEO), digital marketers should follow the mobile-first best practices released by Google, which include steps to establish responsive mobile-friendly webpages based on consumer behavior. Google also recommends leveraging their mobile-friendly test to make sure a site is seen by Google as offering a strong mobile experience.

    In the past, mobile-friendly websites were essential for delivering mobile-friendly experiences. With Google prioritizing mobile sites for their SERP rankings, mobile-friendly websites are now also important for generating organic traffic across all devices.

    Seeking New Ways To Maximize Your Customer Acquisition Efforts?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      3 Strategies For Higher Education Institutions To Boost Enrollment Yield

      3 Strategies For Higher Education Institutions To Boost Enrollment Yield

      In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

    • Next Article

      3 Myths Keeping Mortgage Originators From Closing More Refinance Loans

      3 Myths Keeping Mortgage Originators From Closing More Refinance Loans

      Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

    Most Recent Articles

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      over 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.