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How Roofing Companies Can Scale Customer Acquisition With Digital Advertising
Roofing companies need to be visible when consumers are on the hunt. Placement on home services and adjacent category websites, strong SEO results, targeted paid search and display campaigns, the right messaging, quick answers to questions, visible pricing options and, in some cases, easy access to emergency services, can be the difference between a roofing company that is called and one that is overlooked.
Roofing Companies Can Offer Online Live Chats For Immediate Assistance
When consumers are looking for home services, expert advice and guidance can be invaluable. Home services can be complex and involve a lot of moving parts that the average consumer isn’t familiar with, making FAQs, informative articles and live chats useful marketing assets to deploy across websites. The All Craft Roofers website includes live chat with an agent who can answer any questions consumers might have while shopping for roofing services. Immediacy has become an asset for brands, as consumers increasingly want seamless purchasing options and access to information. Roofing brands able to quickly address consumer concerns and hesitations may drive more conversions.
Mobile-Optimized Website With Click-To-Call Option Help Roofing Companies Reach Shoppers
More and more consumers are turning to mobile search when purchasing goods and services, making mobile optimized websites essential. CMR Construction & Roofing offers a full slate of roofing services and products, all easily reviewed and searched on its mobile site. In addition, CMR includes a button at the top of its mobile site to schedule inspections and a click-to-call button to drive immediate inbound calls. 84% of consumers looking for roofing companies will call after conducting online searches, which means the roofing company with click-to-call options across their advertising may be likelier to garner engagement and sales. Additionally, CMR Construction & Roofing deploys a number of effective data and customer acquisition tactics on its website, including enewsletter subscriptions and lead forms.
Leveraging Social Media Channels For Brand Building And Customer Acquisition Help Roofers Get Seen By Consumers
Home services can benefit from multichannel advertising strategies, including social media, an advertising channel Aspen Contracting has embraced. For example, Aspen uses Facebook as an additional sales and contact touchpoint, sharing business updates, expert advice, deals and reviews and allowing consumers to call directly from its Facebook page to book appointments or consultations. In addition to Facebook, Aspen Contracting deploys a mix of content across other social media platforms, including Twitter and Instagram, to highlight promotions, completed jobs and lifestyle messaging. This kind of diverse content across social media channels can drive organic growth and direct consumers back to websites where they can opt to fill out inquiry forms or conduct more research.
Differentiators, Like 24-Hour Service & Emergency Availability, Help Home Service Brands Stand Out
Although redoing a roof is hopefully a planned expense or renovation, there are also emergency situations that require immediate attention. Roof Connect National Roofing Services offers 24-hour emergency services to consumers, who, by filling out Roof Connect's online “Emergency Services Request” form or calling the company directly, can get immediate access to roofing repair and emergency roofing services. In a crowded market with both local and national competition, offering a differentiating factor can help roofing brands stand out. In addition to its emergency services, Roof Connect also offers free roof assessments, which consumers can schedule by clicking on the request button located on the Roof Connect website.
Seeking New Ways To Maximize Your Customer Acquisition?
Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.