Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. Specialty & Niche Meal Kit Marketing Should Hone In On Specific Consumer Needs & Wants

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    Specialty & Niche Meal Kit Marketing Should Hone In On Specific Consumer Needs & Wants

    Published Date May 25, 2021

    Many consumers adapted to new ways of cooking and eating during the pandemic, with delivery, curbside pickup of restaurant meals and meal kits all seeing consumer interest rise during the last year. Many pandemic-related habits are sticking around as consumers learn to appreciate the convenience of delivery and eating at home. Several meal kit brands, primarily focused on healthy, fresh or sustainable eating, are leveraging digital advertising solutions to reach consumers. For example, meal kit brands, including Diet Direct, Trifecta Food, Farmbox Direct and Marley Spoon, are targeting their key audiences with discounts, informative content, shipping deals and social responsibility initiatives, leveraging the popularity of ecommerce to grow engagement and sales.

    The Food Institute, which notes that there has been a “tectonic shift in the [meal kit] industry” since the pandemic, reports that growth in the meal kit industry will continue as brands target “consumers on a diet or with specialized diets: with some services already offering keto, paleo and vegetarian meal plans, additional specialized selections are likely to draw in more consumers.” 

    Diet Direct Offers Discounts And Convenience For Consumers Looking To Slim Down

    For many people, cutting calories is difficult because of the need to constantly cook and shop. Diet Direct offers “great tasting, high protein food and supplements” that help their customers “get the nutritional help to maintain a healthy lifestyle.” For consumers who are undertaking new diet and exercise regimens, Diet Direct alleviates the concern of juggling cooking and meal planning. Diet Direct’s specialty foods and kits are delivered directly to customers’ doorsteps, with a 30% off promotion offered for first orders as an added incentive. Via their website, consumers have a variety of options for ordering products from Diet Direct brands, including directly from the Diet Direct ecommerce platform or with subscribe and save accounts that allow customers to have their selections automatically shipped. 

    Trifecta Nutrition Leverages Website Content To Connect With Targeted Consumers

    Trifecta Nutrition targets consumers who want high-protein, personalized meals that match their high-intensity fitness goals. “Eat like you train” is the brand’s tagline, explaining, “Trifecta offers science-backed meal plans designed to help you lose weight, add muscle and feel incredible in your own skin.” With diets including keto, paleo and clean, consumers can enroll for weekly meal plans and manage their  subscriptions with the Trifecta app, which lets them change plans or skip certain weeks. The meals require very little prep time, a fact Trifecta reiterates in the brand’s online content, including a video explaining how the plans work. Consumers can also choose to recreate the meals of world-class athletes, who share their Trifecta diets on the site, including what they eat at different points in their training. Quality content from experts can help consumers feel good about their purchasing decisions, especially when advertising to niche groups like bodybuilders or CrossFit devotees. 

    Free Shipping And Enrollment Discounts For Farmbox Direct Members

    The last several years have seen an uptick in people choosing to embrace or try veganism, vegetarianism and flexitarianism. Farmbox Direct appeals to those choosing to eat more fresh fruits and vegetables, offering free shipping and generous enrollment discounts for subscribers. The direct-to-consumer (DTC) produce brand offers a variety of options, including organic and all-natural boxes of fruits and vegetables, and “juicing” boxes which contain all the necessary ingredients for green, orange or red juices. Farmbox Direct leverages a personal touch with their offerings, explaining “We spend many hours sourcing the best organic, and natural produce available to bring to your doorstep. We believe in farm to table, the way food should be!” For the niche market that Farmbox Direct is likely appealing to, content that explains the source of the food and the care spent assembling the boxes is bound to drive subscriptions.

    Marley Spoon Differentiates With Meal Variety And Sustainability Commitment

    Curated by Martha Stewart, the doyenne of style herself, Marley Spoon offers gourmet meal kits created from 29 different recipes, but requiring only six steps to cook. The combination of quality ingredients and convenience is a key part of the brand’s messaging. “To help make weeknights easier and dinners more delicious, we’re [Marley Spoon] taking the thousands of dishes we’ve created and delivering them right to your door. Every recipe we share reflects our love for seasonal ingredients and delicious flavors,” explains Marley Spoon. In addition, the brand is committed to sustainability in its business, operating as a completely carbon neutral company, working with small food producers and planting “more than 44,000 trees in Venezuela and Uruguay,” and distributing “4,000 clean and efficient cookstoves to families who cook with open fire in Zambia.” Brands that are able to advertise their corporate social responsibility initiatives often find favor with like-minded consumers.

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      Targeting Parents With Customer Acquisition Advertising For Kids Wellness Brands

      Targeting Parents With Customer Acquisition Advertising For Kids Wellness Brands

      Kids nutrition and wellness brands engage parents through a mix of digital strategies to differentiate and drive sales.

    • Next Article

      What Is The Google Page Experience Update?

      What Is The Google Page Experience Update?

      Google is combining existing search signals with Core Web Vitals for a search ranking update that will be rolling out in the near future.

    Most Recent Articles

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      over 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.