Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. Innovative Ideas To Go Green With St. Patrick’s Day Advertising

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    Innovative Ideas To Go Green With St. Patrick’s Day Advertising

    Published Date March 11, 2021

    For some people, it isn’t St. Patrick’s Day if they aren’t wearing a little green for luck. Retailers like Target, Walmart and other big box stores quickly switch from Valentine’s Day pink to St. Paddy’s Day green with items from t-shirts to toys advertised across their websites. Evergreen St. Patrick’s Day advertising ideas, like going green, offering St. Patrick’s Day specific promotions and leveraging video and user generated content (UGC) when possible, can engage consumers despite the likelihood that this holiday will be quieter than in past years. This year, CPG brands and restaurants are deploying digital strategies and tapping into consumer behaviors for St. Patrick’s Day product launches and activations, driving engagement and sales.

    Lucky Charms Leverages Strategic Partnerships To Appeal To Kids This St. Patrick’s Day

    Keeping kids entertained has been a full-time job throughout the last year, and Lucky Charms is here to help. “For generations, Lucky Charms has been synonymous with wonderment and fun, and this year we’re adding even more colorful magic for a special St. Patrick’s Day,” said Mindy Murray, senior brand experience manager for Lucky Charms. The cereal brand, known for its fun and magical marshmallows, partnered with Hasbro, Cold Stone Creamery and Crocs. Hasbro released a “Lucky’s CharmWorld by Candy Land” game board, available on the Lucky Charms online store, while Cold Stone and Crocs are offering promotional items that tie into Lucky Charms to celebrate St. Patrick’s Day.

    Additionally, according to reporting from Kaila Mathis at Adweek, parents will get an assist with some easy activities courtesy of parenting media platform Scary Mommy, who partnered with Lucky Charms to present “17 Days of Magic, complete with St. Patrick’s Day-themed at-home adventures, crafts, recipes and games. Day nine features a collaboration with ecard app JibJab to allow participants to send digital greeting cards to friends and family.” The Lucky Charms activations and St. Patrick’s Day advertising and initiatives are being promoted with a multichannel strategy that includes a national commercial and advertising and content across Facebook, Twitter, Instagram and Pinterest.

    Restaurants Celebrate St. Patrick’s Day With Fun Menu Items, Including Cocktails Available For Curbside Pickup

    One of the great innovations of the pandemic was curbside cocktails, available from popular restaurants across the country. This St. Patrick’s Day, Applebee’s is offering two “$5 Saintly Sips,” the Pot O’ Gold Colada and the Tipsy Leprechaun, both of which are being promoted front and center on the Applebee’s website and available for pickup curbside at certain locations, so St. Paddy’s Day revelers can enjoy their cocktails at home if they choose to stay in. Curbside pickup, for orders placed on third-party apps or online ordering platforms, has been very popular for restaurants throughout the last year, and many consumers hope the convenience sticks around even as on-premises dining resumes.

    McDonalds has been promoting “Shamrock Season” on its Instagram account to promote the return of the Shamrock Shake. The McDonald’s OREO Shamrock McFlurry is a recent addition to the brand’s St. Patrick’s Day menu, which the fast food restaurant is encouraging people to order on its app. App sales have been a huge winner for McDonald’s during the pandemic, with the brand also effectively leveraging digital tools for every day dining and prior holiday celebrations, including Lunar New Year.

    Despite the ongoing effects of the pandemic, many people still want to celebrate St. Patrick’s Day, even if the celebrations take place at home. Brands that tap into historically effective St. Patrick’s Day advertising and marketing strategies, while also leaning into the consumer behaviors that have become more relied-upon in the last year, like app purchases and online activities, are likely to reach consumers excited for a little luck of the Irish and maybe a curbside cocktail.

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      Holiday Alcohol Advertising: Fun Ways To Connect With Target Audiences

      Holiday Alcohol Advertising: Fun Ways To Connect With Target Audiences

      Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.

    • Next Article

      Kitchen Gadget & Appliance Digital Marketing That Increases Ecommerce Sales

      Kitchen Gadget & Appliance Digital Marketing That Increases Ecommerce Sales

      Kitchen gadget brands find success with customer acquisition strategies including online discounts, lead forms and ecommerce platforms.

    Most Recent Articles

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      over 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.