TikTok, which has more than 500 million active users globally, pitched advertisers on new beta interest-based ad targeting options in addition to custom audience and pixel tracking options.

What Are TikTok Interest-Based Ads?

TikTok interest-based ads will leverage video image recognition and user engagement as indicators of audience interest. The platform is also working on more specific data options, Social Media Today reported, which could narrow down ideal audience segments.

TikTok didn’t provide details on which audience categories are available to partners using the beta interest-based ads, but the platform has previously released groupings like those down in the following image.

Why Is TikTok Testing Interest-Based Ads?

TikTok is looking to validate its worth in the world of advertising. TikTok added interest-based ads to appeal to marketers who are interested in advertising on the app but may be concerned about performance, Digiday noted, due to previously broad targeting.

With users spending an average of 46 minutes per day on the TikTok app, monetizing the platform through advertising should be an easy way to increase overall revenue.

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