Why are my enrollments declining? A Case Study
Our clients will often seek out the help of our marketing analytics team to solve a dilemma they’re facing ...
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Most Recent Articles
Zillow Direct Buying Program: Just The Facts
Zillow is expanding their direct buying services to cities in Texas as home values increase in certain markets.
Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient
The hurdles of shifting from last-click to multichannel attribution continue to be insurmountable, resulting in many digital marketers continuing to use insufficient marketing measurement systems.
Education News: Update On International Enrollments At U.S. Graduate Schools
International enrollments at U.S. higher education institutions continue to fall, particularly at the graduate level.
Insurance Bundling Is A Winning Approach For Customers And Marketers
Insurance companies are increasingly bundling their products and services, encouraging brand loyalty, renewals and incremental revenue.
Innovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead
Marketing teams, directors and casted actors spread the word through social media, TV interviews and other innovative methods, all used to reach their target audiences.
Increasing Lead Quality Is Top Lead Generation Priority In 2019
The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, highlights numerous updates and trends within digital marketing.
Understanding Who Works In The Growing Gig Economy
The gig economy encompasses a vast array of fields from ride-share drivers to freelancers, and is comprised of a heterogeneous mix of income, age and education.
Monthly Car Subscriptions Are Gaining In Popularity As Alternatives To Car Ownership Grow
Monthly car subscriptions are becoming more popular, offering diverse options as car companies implement new ways to generate revenue and consumers look for easier ways to get around.
Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows
Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.
The Dream Backyard: Outer Turns Your Space Into A Showroom
Outer is using consumers’ backyards as showrooms and paying them. See how this outdoor furniture brand is shaking up the industry with innovative products and marketing strategies.
Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts
Amazon has launched Amazon Live, the latest addition to their brand.
4 Weird Insurance Policies: Targeted Plans For Niche Consumers
Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.
Prediction: Enrollment Gains In 2019
The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.
Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers
This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.
Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day
When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.
Four Reasons To Love Quality Content Marketing
In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.
Amazon Begins Data-Based CPG Sampling: Just The Facts
Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.
Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume
Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.
Reddit Introduces Cost-Per-Click Ads: Just The Facts
Reddit launched their cost-per-click advertising options last month, expanding their suite of marketing options available for advertisers.
Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance