Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. Home Security Marketing: Standing Out From The Crowd

    Home Security Marketing: Standing Out From The Crowd

    Published Date October 9, 2019

    The home security market is crowded, encouraging many home security brands to go bold to stand out from the crowd. The following three home security companies engage with consumers, build brand awareness and drive lead generation with creative, yet targeted, advertising campaigns.

    ADT Home Security Protects More Than Just Homes

    ADT’s “We Are What We Protect” advertisement aims to portray ADT as more than just an alarm system provider. ADT can protect anything that someone values, even outside the home. In ADT’s 60-second commercial, the home security company shows a search bar in which the passions and important things that people want to protect are typed out. One couple is shown standing in front of a small house with the search bar reading: “My tiny house.” Another scene shows a baker preparing cupcakes with the search bar reading: “My life’s work.” ADT strives to transform their brand’s reputation of being strictly a home security provider to a protector of individual’s values to better reflect their messaging that security doesn’t, and shouldn’t, end at the front door. ADT uses the hashtag #RealProtection on Instagram and Twitter to increase brand engagement with consumers and learn what they value most and want to protect in their lives.

    As part of the “We Are What We Protect” campaign, ADT also redesigned its website to become more interactive. When visitors go on ADT’s website, they are asked the question, “What do you want to protect?” Users are then directed to the corresponding services and products ADT offers. The website configuration helps consumers easily identify the best tailor-made security solutions.

    SimpliSafe Home Security Is Committed To Making People Feel Safe, Even From Their Biggest Fears

    From drones to job-stealing robots, sometimes it feels like fear and danger are unavoidable. SimpliSafe’s “Fear Is Everywhere” ad portrays a culture of paranoia fueled by modern and advanced technology. The advertisement features fears including job-replacing automation, privacy-invading smart devices and fictional social media posts and news stories. In the commercial, a newscaster states, “What you don’t know about your garage door could kill you.” SimpliSafe then poses the question, “Wouldn’t it feel good to fear less?” The home security company makes an effort to comfort homeowners in the one place they should feel safe: their own homes. SimpliSafe’s messaging wants consumers to know that even in a world full of fear, “home is a place you should simply feel safe.”

    SimpliSafe shares the importance of feeling good and fearing less, by replacing fear with safety. Individuals can promote this message by posting photos on Instagram and Twitter showcasing how they “fear less” or what “fear less” (living without fear), means to them by using the hashtag #FearStopsHere.

    Vivint Smart Home Security Makes Life Trouble-Free

    Life is much easier when everything in a home works together seamlessly. In Vivint Smart Home’s “Everything Works Together” commercial, the home service provider emphasizes how simple life can be with help from Smart Hub, a control panel device that brings all home security controls together onto one touch-screen dashboard. Vivint Smart Home shows that, even when someone is away, they can still take care of things at home with minimal effort. With the Vivint Smart Home app, homeowners can always stay connected and up-to-date with what is going on in and out of their homes. The Smart Hub system enables users to adjust their thermostats to save energy, see who is at their front doors, lock and unlock doors no matter where they are and the system offers custom settings for locks.

    When a visitor goes to Vivint Smart Home’s website, they might notice the company’s phone number not once, but twice on their landing page. Vivint Smart Home recommends prospects and customers take action and call Vivint Smart Home for any questions they have. The prominent display of their phone number in the header and as the main CTA on the background image makes it easy for potential customers to place inbound calls and connect with Vivint Smart Home over the phone. The CTAs may help drive more quality conversations that generate leads and turn into sales.

    In a crowded space for home security systems, it is important for companies to stand out and differentiate themselves among their competitors. By tugging at emotions, using resonating hashtags and making websites more interactive, these home security brands are more likely to be top of mind and engage with prospective customers when individuals need extra protection for their homes.

    Seeking New Ways To Maximize Your Customer Acquisition Efforts?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      Cruise Marketing: Competition Requires Messaging Innovation

      Cruise Marketing: Competition Requires Messaging Innovation

      The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”

    • Next Article

      The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

      The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

      The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.

    Most Recent Articles

    • What Is Happening With The Twitter Purchase?
      12 days ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      24 days ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      4 months ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      4 months ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      4 months ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      5 months ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    • Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising
      over 1 year ago

      Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising

      Weight loss advertisers have tapped into a mix of digital advertising solutions, including user-generated content (UGC), content marketing and digital solutions that encourage enrollments.

      Read Article

    • 4 Tips To Leverage Returns & Exchanges For More Sales

      4 Tips To Leverage Returns & Exchanges For More Sales

      With holiday shopping comes holiday returns, and savvy retailers must leverage the post-holiday return season to drive website visits, in-store traffic and incremental sales while collecting data.

      Read Article

    • How Ecommerce Advertising Can Address Supply Shortages & Shipping Delays During The Holiday Season
      over 1 year ago

      How Ecommerce Advertising Can Address Supply Shortages & Shipping Delays During The Holiday Season

      Brands that want to meet demand, scale revenues & have happy customers may find success by re-engaging audiences, promoting pick-up & delivery options & creating online experiences that drive loyalty.

      Read Article

    • Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

      Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

      People love a dog in a sweater. A bow on the cat. A tiny hat for the gerbil. But what are pet owners buying, where are they shopping and how can you best reach them?

      Read Article

    • Advertising To Encourage Car Sales During The Holidays

      Advertising To Encourage Car Sales During The Holidays

      As auto manufacturers and car dealerships start to embrace digital advertising more readily, holiday marketing campaigns are also an opportunity to reach a wider range of consumers.

      Read Article

    • What Is Propensity Marketing?

      What Is Propensity Marketing?

      Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 [email protected] Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.