Bing Ads’ AI-Powered Performance Insights: Just the Facts

In early January, Bing announced more expansive accessibility to their AI-powered Performance Insights which is its native analytics and recommendation tool, allowing marketers to dive deep into their performance metrics and gather valuable insights to plan for smarter, more strategic paid search campaigns.

What Does Bing Ads’ AI-Powered Performance Insights Do?

Bing Ads’ AI-powered Performance Insights analyzes your performance data (and your competitors’) to identify significant changes and inform you. The AI tools also attempt to detect why something changed.

For example, if a Bing advertiser is reviewing click performance after recently increasing the bid level on a handful of keywords, the Performance Insights might include a pop-up like the following, which includes the number of clicks, average percentage increase of clicks, click history, optimization recommendations and more essential metrics.

Where Are Bing Ads’ Performance Insights Available for Marketers?

Pay attention to the light bulb icon.  Within the Bing user interface, daily Performance Insights are available at the account level for click and impression KPIs. On your online performance chart, you’ll see an insights pop-up appear if a change in your performance is detected.

If desired, marketers can remove AI-powered Performance Insights pop-ups from their charts by selecting the “dismiss this insight” option at the bottom of the notification.

Bing Ads’ AI-powered Performance Insights are meant to help marketers identify clicks, rankings and other helpful metrics, which may lead to valuable campaign optimization decisions. Bing is starting off 2019 with intuitive and productive services for their consumers.

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About the Author

An experienced serial entrepreneur in mobile and digital marketing, Jonathan Katz’s expertise consists of an extremely proven track record in search, social and programmatic media. Throughout his 20+ year career, he has scaled start-ups and brands across health insurance, government services, automotive, careers, education, consumer finance and politics. As Chief Media Officer for Digital Media Solutions (DMS), Jonathan provides technical direction across the company in areas of marketing automation, product development, machine language learning, architecture and software technology. He leads the team working across the firm’s diverse set of divisions to drive new product innovation and strategic positioning and also oversees customer acquisition teams across all media channels. Always striving to remain innovative, Jonathan is now charting a new path via artificial intelligence marketing in performance media that will revolutionize the industry.

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