Bing Ads’ AI-Powered Performance Insights: Just the Facts

In early January, Bing announced more expansive accessibility to their AI-powered Performance Insights which is its native analytics and recommendation tool, allowing marketers to dive deep into their performance metrics and gather valuable insights to plan for smarter, more strategic paid search campaigns.

What Does Bing Ads’ AI-Powered Performance Insights Do?

Bing Ads’ AI-powered Performance Insights analyzes your performance data (and your competitors’) to identify significant changes and inform you. The AI tools also attempt to detect why something changed.

For example, if a Bing advertiser is reviewing click performance after recently increasing the bid level on a handful of keywords, the Performance Insights might include a pop-up like the following, which includes the number of clicks, average percentage increase of clicks, click history, optimization recommendations and more essential metrics.

Where Are Bing Ads’ Performance Insights Available for Marketers?

Pay attention to the light bulb icon.  Within the Bing user interface, daily Performance Insights are available at the account level for click and impression KPIs. On your online performance chart, you’ll see an insights pop-up appear if a change in your performance is detected.

If desired, marketers can remove AI-powered Performance Insights pop-ups from their charts by selecting the “dismiss this insight” option at the bottom of the notification.

Bing Ads’ AI-powered Performance Insights are meant to help marketers identify clicks, rankings and other helpful metrics, which may lead to valuable campaign optimization decisions. Bing is starting off 2019 with intuitive and productive services for their consumers.

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About the Author

Jonathan Katz is the Chief Media and Product Officer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018. An experienced serial entrepreneur in mobile and digital marketing, Jonathan’s expertise consists of an extremely proven track record in search, social and programmatic media. With his 20+ year career scaling start-ups and brands across health insurance, government services, automotive, careers, education, consumer finance and politics, Jonathan is now charting a new path via artificial intelligence marketing in performance media that will revolutionize the industry. Jonathan studied computer science at Florida State University and lives in Clearwater Beach, FL.

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