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There’s Still Time to Get on the Bus for the 2017 Back-to-School Season
The U.S. back-to-school (BTS) season is projected to rake in $857.2 billion in retail sales plus $74.3 bill...
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Most Recent Articles
Broadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
Digital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond
A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
Google Domain Diversity Change: Just The Facts
Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.
Snapchat Influencers In-App Store: Just The Facts
Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.
Political Ad Spending To Reach New High In 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
First-Party Data Can Provide Consistency Amid Social Platform Changes
For brands to maintain control over their messaging, owning first-party data is the best approach.
Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram
Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.
Instagram Order Stickers: Just The Facts
Instagram is testing yet another ecommerce feature within its platform.
Pokemon Go… To Sleep: Just The Facts
Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.
Stranger Things X New Coke Targets The Streaming Generation
New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
Implied Fed Rate Cuts Spur Housing And Mortgage Activity
Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.
Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is
As Facebook bids users adieu, Instagram welcomes them with open arms.
Major Brands Sign On To Ibotta’s New Mobile Payment Option
Ibotta becomes the latest mobile payment tool, joining the growing list of cashless transaction providers, and expanding their app to offer a new way for shoppers to earn rewards.
Jordans Available On Fornite Deliver Urban Style For New Game Mode
Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.
Google Food Delivery: Expanding For Brand Visibility
Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
Google Mobile-First Search Indexing: Just The Facts
Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.
Burger King Generates App Usage With Purpose-Driven Campaign
Burger King continues to innovate their marketing strategies, as their latest campaign tackles student loan debt while driving app usage.
WhatsApp Ads: Just The Facts
WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.
Brands Can Create Emotional Connections That Last A Lifetime