Corporate Innovation For Hiring During Coronavirus

May 1, 2020 Charlene Sterphone

Shutterstock_1689337993  Back view of businesswoman speak using Webcam conference on laptop with diverse colleagues, female employee talk on video call with multiracial coworkers engaged in online briefing from home

Unemployment claims continue to surge amidst the coronavirus crisis, prompted by the layoff of roughly 26 million Americans since mid-March. Industries that have been severely impacted by social distancing, like travel and hospitality, have experienced significant cutbacks, however, other industries like meal kit and grocery delivery services, shipping companies and large restaurant chains are hiring up to meet increased demand. Like most things, the traditional hiring process has been impacted by social distancing. In this article, we dive into innovative ways companies have evolved their hiring practices in the wake of the pandemic.

Companies Innovate To Take Hiring Processes Virtual

Although hiring procedures often included a digital component, with many applications and initial screening procedures handled online, most culminated in an in-person interview or series of interviews. In the current environment, however, for many industries, the entire recruiting, hiring and onboarding process has shifted to a virtual format. According to the Society for Human Resource Management's first virtual Talent conference on April 20, many companies have shifted to leverage online job fairs and chatbots to help guide online job submissions. Usage of video calls and remote conferences during the interviewing process have also become common. Some companies have even shifted to a drive-through format to host mobile drug testing and document verification for new hires.

Brands are also taking innovative approaches to spread the word on recruitment efforts. Following a March announcement that Domino’s planned to hire 10,000 workers across various roles, in April the pizza chain released their “We’re Hiring” ad. Featuring Domino’s franchisees in their shops via a Zoom-style video conference, the chain’s first national recruitment spot suggested that individuals looking for work apply for full-time and part-time positions with Domino’s to help put food on their own tables, while doing the same for others.

Brands Turn To Corporate Partnerships To Help Furloughed Workers Find Jobs

In an effort to help furloughed employees find temporary work, companies like Hilton have forged partnerships with brands looking to hire to meet increased demand in the current pandemic environment. With Hilton’s U.S. hotels essentially shut down, the hotel chain’s furloughed workers were given direct access to a virtual resource center including expedited hiring processes with partners looking to temporarily scale, like Amazon and CVS. Hilton’s partnerships are expected to find temporary placements for more than 200,000 workers, providing a model that may be replicated by other companies with staffing needs impacted by the coronavirus.

Though the full employment impact of the pandemic remains to be seen, brand innovation to evolve recruiting and onboarding strategies to help Americans find work is a prime example of finding opportunity amidst uncertainty. 

Are You Looking To Hire To Meet Increased Demand?

Leveraged by companies like Uber and PetSmart, SimplyJobs.com can help brands recruit temporary, permanent and gig-based employees. SimplyJobs.com is owned and operated by Digital Media Solutions (DMS), the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers.

Contact DMS

About the Author

Charlene Sterphone

Charlene Sterphone, Director of Marketing A focused and highly motivated creative thinker, Charlene Sterphone develops, executes and reports on strategic marketing programs surrounding lead generation, paid search, email, social media, mobile targeting, SEO and compliance as Director of Marketing for Digital Media Solutions (DMS). Throughout her diversified marketing career, Charlene has spent time in both the agency and direct corporate and start-up settings, including positions at Sparkroom, Education Dynamics and CBS Corporation, where she has seen success with digital and traditional marketing campaigns. As an analytical marketer, Charlene enjoys discovering new and innovative tools and techniques and using them to drive growth.

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