loading

Credit Profile of Purchase Mortgage Borrowers on an Upswing

January 10, 2019 Digital Media Solutions

During Q3 2018, the Pacific region of the United States had the highest share of “excellent” credit scores for purchase mortgages. New England was just a few ticks behind. For refinance loans, the Mountain region had the highest share of top credit score borrowers with the New England and Pacific regions taking the second- and third-place spots.

Across the country, the share of credit score categories differed for each mortgage product according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

Estimated Credit Scores Improved for the Purchase Mortgage Market

The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, up from 16.7% in Q2 2018 to 22.0% in Q3 2018, according to the Q3 2018 Mortgage Consumer Profile Report. Meanwhile, the share of purchase mortgage borrowers with “good” or “fair” credit scores declined during the same period. Though the share of borrowers with “good” credit scores was down from Q2 2018 to Q3 2018, the Q3 2018 share of “good” credit score borrowers was up significantly from 2017, as shown in the chart below.

Credit Scores for Refinance Market Strong, Despite Minor Growth in Share of “Fair” Credit Score Borrowers

Although “fair” was the only credit score category with increasing refinance mortgage share in Q3 2018, 93% of all prospective borrowers seeking refinance mortgages during Q3 had “excellent” or “good” credit scores. During the second half of 2017, “good” credit scores controlled almost the entire refinance market. In Q3 2018, the “good” credit score share was down to less than two-thirds of the total refinance market, with “excellent” accounting for more than a quarter of all refinance inquiries.

Reverse Mortgage Inquiry Volume Down, Drastically Reducing the Share of Prospective Reverse Mortgage Borrowers with “Good” Credit Scores

The share of prospective reverse mortgage borrowers with “excellent” or “fair” credit scores increased in Q3 2018 compared to the prior quarter, drastically shrinking the share of reverse mortgage borrowers with “good” credit scores. In 2017, “good” credit scores accounted for 84.8% of all reverse mortgage inquiries. By Q3 2018, the share of prospective borrowers with “good” credit scores inquiring about reverse mortgages was down to just 42.3%. During this time, inquiry volume for reverse mortgages decreased across all credit score categories.

Profiles of Prospective Borrowers Are Continually Evolving

In order for mortgage marketers, including bankers, brokers and loan originators, to engage and connect with prospective borrowers, they must understand their target audiences. The Q3 2018 Mortgage Consumer Profile Report provides data to help mortgage marketers learn about the profiles of consumers actively inquiring about purchase, refinance and reverse mortgage products.

Click here to download your free copy of the Q3 2018 Mortgage Consumer Profile Report.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
Previous Article
It’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords
It’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords

We’re celebrating National Thesaurus Day by dissecting and disposing of five marketing terms that have outl...

Next Article
Helium with State Farm: They’ve Got You Covered and Laughing
Helium with State Farm: They’ve Got You Covered and Laughing

State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave ...

×

Thank you!
Error - something went wrong!
 
× Streams
loading
×