Advertisers need to stay alert and ready to adapt at all times during the year — but especially during the holiday season. Brands that want to meet demand, scale revenues and have happy customers may find success by regularly re-engaging audiences, promoting a variety of pick-up and delivery options and creating online experiences that encourage loyalty.
Supply Shortages & Shipping Delays Will Be Major Factors This Holiday Season
Retailers are bracing for supply shortages and shipping delays throughout the holiday season.
To mitigate supply and shipping concerns, many retailers are planning to encourage buying throughout the holiday season (instead of just on key days like Black Friday). In addition, a variety of pickup, delivery and shipping options are being promoted this year.
Advertisers will need to manage consumer expectations well this year. By being clear about current inventory, cut off days for ordering, additional shipping charges and the range of delivery and pickup options, advertisers can help produce satisfied customers and still reap the benefits of a busy ecommerce season.
Brands Focused On Consumer Experience And Safety May Find Loyal Customers
There are bumps in the road every holiday season, but brands that offer satisfying shopping experiences, including frictionless payments and comprehensive return policies, are more likely to engender loyalty and patience when supply or delivery issues don’t go as planned.
Many retailers called off in-store shopping on Thanksgiving last year, and the list of stores open on Thanksgiving this year is shorter than it’s been in the past. Brands are reiterating a commitment to the health and well-being of their customers and emphasizing the importance of family during uncertain times. The move also allows brands to invest more fully in multichannel campaigns that reach consumers where they are, when they are ready to shop.
Digital Media Solutions (DMS) helps ecommerce brands reach, engage, re-engage and convert their target audiences throughout the holiday season with data-enabled, insights-driven digital performance advertising campaigns. Contact DMS today to learn more.
Consumer Re-Engagement Is Essential Throughout The Holiday Season
The holiday season can be chaotic, no matter how many people are on your shopping list. Consumers shopping for the best gift and the best deals often navigate to many sites and may forget some of their favorite ideas along the way. Re-engagement messages via email, SMS or Aimtell can leverage savings or shipping deadlines to encourage purchases and reduce abandoned shopping carts.
DMS can help you build a list of opted-in subscribers for email or push notification campaigns. Contact DMS to learn more.
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Digital Media Solutions® (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers throughout the holiday season. Don’t delay getting your campaigns launched. Contact DMS today!
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