Email marketing is the top media channel used for lead generation, followed by display advertising, paid search and social media, according to the 2019 LeadsCouncil Benchmarking Report: On The State Of The Lead Generation Industry, sponsored by Digital Media Solutions.
The 2019 LeadsCouncil Benchmarking Report identifies current trends and best practices in the lead generation industry to help professionals – including lead buyers, lead sellers and service/technology providers – better understand how recent changes are impacting lead generation. Click here to download the report.
Email Ranked A High-Quality Media Channel
Email also was one of the media channels that received the highest “excellent quality” and “very good quality” designations among lead buyers and sellers. According to a 2018 Forbes article, Karina Tama-Rutigliano of Caring People Inc. said, “Email marketing has long been a tried-and-true method for generating leads. This approach continues to enjoy a strong track record in spite of the rise of social media platforms. Email marketing is still an efficient way to generate leads at a reasonable cost.” For more information on trends related to media channel costs, usage and performance, download the 2019 LeadsCouncil Benchmarking Report.
Email Ranked A Top Channel For Scaling Lead Generation Volume
Email marketing ranked highest among non-lead buyers and sellers for “good” scalability and email tied with social media for the highest “excellent” scalability ranking. To learn more about media channel performance, download the 2019 LeadsCouncil Benchmarking Report.
The 2019 LeadsCouncil Benchmarking Report provides the most comprehensive information available regarding current perceptions in the lead generation industry. Published by the only nonprofit organization focused on actively promoting and protecting the growth of performance marketing by maintaining a trusted association of vendors, buyers and sellers adhering to industry best practices, the report was based on responses from a December 2018 survey.
To learn more about media channel performance and compliance, specifically related to the lead generation industry, download the 2019 LeadsCouncil Benchmarking Report: On The State Of The Lead Generation Industry today.