Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    Because email marketing is the most popular lead generation channel, an email and SMS partnership, or multi-channel approach, may be the best option for marketers moving forward.

    Email And SMS Draw More Success Than Email-Only Campaigns

    SMS pictureAccording to a study from Omnisend, brands who launched email-only campaigns for Valentine’s Day sales this year (February 13-15, 2019) earned 12.9% less revenue than during the same time in 2013. On the other hand, brands who used email and SMS campaigns in tandem this year drew in 38% more revenue than in 2018.

    Though the same sales were promoted through the two channels over the Valentine’s Day holiday, email campaigns saw more success when paired with SMS, perhaps due to the choreographed nature of multi-channel messaging campaigns. Omnisend noted that more consumers shop via mobile than in the past and these mobile shoppers typically react positively to the immediacy of SMS.

    “Adding more channels into promotions, like SMS, diversifies marketing efforts, leading to better revenue opportunities for online sellers,” said Omnisend CEO Rytis Lauris.

    How Cross-Channel Messaging Campaigns Work

    graphic smsCross-channel messaging campaigns use data from user-brand touch points to target consumers on more than one platform, which can include SMS, email, in-app messaging, notifications and social media.

    Customers who received outreach in two or more channels engaged 166% more than customers who received messaging through a single channel.

    Cross-Channel Messaging Campaigns Increase Brand Familiarity

    With consumers often using more than one screen to complete purchases, they’re used to seeing brands on multiple screens. Communicating with consumers via numerous channels increases your brand familiarity and encourages a positive reputation.

    Cross-Channel Messaging Campaigns Increase Engagement

    Cross-channel messaging, including email and SMS, allows brands to reach the right consumers at the right time with the right messaging making consumer interaction with the brand nearly effortless.

    You can leverage different platforms based on the time of day and their popularity. By implementing a cross-channel messaging campaign, you can offer a seamless experience that offers consumers convenience.

    Cross-Channel Messaging Campaigns Increase Sales

    Multi-channel consumers spend three times more than single-channel shoppers, so brands who leverage multiple communication channels will more than likely see more sales, as proven by this year’s Valentine’s Day data.

    Valentine’s Day proved to marketers that cross-channel or multi-channel messaging approaches often perform better than single-channel efforts.

    Seeking New Ways To Maximize Your Customer Acquisition Efforts?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      How To Organize Your Content Marketing Strategy

      How To Organize Your Content Marketing Strategy

      Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.

    • Next Article

      What Is Google Click Share?

      What Is Google Click Share?

      Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.

    Most Recent Articles

    • What Is Happening With The Twitter Purchase?
      12 days ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      24 days ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      4 months ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      4 months ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      4 months ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      5 months ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    • Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising
      over 1 year ago

      Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising

      Weight loss advertisers have tapped into a mix of digital advertising solutions, including user-generated content (UGC), content marketing and digital solutions that encourage enrollments.

      Read Article

    • 4 Tips To Leverage Returns & Exchanges For More Sales

      4 Tips To Leverage Returns & Exchanges For More Sales

      With holiday shopping comes holiday returns, and savvy retailers must leverage the post-holiday return season to drive website visits, in-store traffic and incremental sales while collecting data.

      Read Article

    • How Ecommerce Advertising Can Address Supply Shortages & Shipping Delays During The Holiday Season
      over 1 year ago

      How Ecommerce Advertising Can Address Supply Shortages & Shipping Delays During The Holiday Season

      Brands that want to meet demand, scale revenues & have happy customers may find success by re-engaging audiences, promoting pick-up & delivery options & creating online experiences that drive loyalty.

      Read Article

    • Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

      Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

      People love a dog in a sweater. A bow on the cat. A tiny hat for the gerbil. But what are pet owners buying, where are they shopping and how can you best reach them?

      Read Article

    • Advertising To Encourage Car Sales During The Holidays

      Advertising To Encourage Car Sales During The Holidays

      As auto manufacturers and car dealerships start to embrace digital advertising more readily, holiday marketing campaigns are also an opportunity to reach a wider range of consumers.

      Read Article

    • What Is Propensity Marketing?

      What Is Propensity Marketing?

      Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 [email protected] Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.