About the AuthorFollow on Linkedin Visit Website More Content by Kathy Bryan
7 Tips from Marketing Experts to Help You Create One-to-One Messaging Campaigns that Drive Results
Marketers who take the time to build out, test and regularly optimize their messaging strategies have the p...
Error - something went wrong!
Most Recent Articles
Pinterest Video Suite For Brands: Just The Facts
Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.
LinkedIn Adds New CTA Buttons: Just The Facts
LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.
Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate
A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.
Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods
Although veggie burgers are not new, the $13 billion invested in the plant-based food industry during the last two years has revolutionized vegetarian options, taking plant-based products mainstream.
Facebook’s Business Page Updates: Just The Facts
Facebook will remove select information sections – including Mission, Company Overview, Biography, Affiliation and Personal Interests – from all business pages.
California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019
California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.
ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo
Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.
Yelp Business Listing Enhancements: Just The Facts
Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.
Retailers Innovating To Strip Market Share From Google, Facebook, Amazon
There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.
Facebook Custom Audience Reach Estimates Are Back: Just The Facts
After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.
Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App
Perillo Travel, the tourism company known for its 1980s-90s TV commercials, will be partnering with other travel companies and expanding it’s virtual-reality focused campaigns.
Toys R Us Is Back: Just The Facts
Toys R Us will launch an ecommerce site and six new brick-and-mortar stores in time for the winter holidays.
The Rules Of Engagement For Social Comments
Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.
The Growing Wearables Market Offers Opportunities To Engage Consumers
The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.
Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers
By creating new options like direct-to-consumer and exclusive memberships for consumers to buy their items, toy manufacturers can create exclusivity and brand loyalty.
Free Trials Have A Positive Impact For Direct-To-Consumer Brands
By offering free trial periods and freebies, direct-to-consumer (DTC) brands can more effectively compete with the in-store retail experience.
Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations
As podcasts become more popular, subscription models and original content contribute to revenue gains.
Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model
Land Rover’s new campaign for the 2020 Range Rover Evoque targets women and young city dwellers through a mix of different activations across platforms.
Instagram’s Explore Page Advertisements: Just The Facts
Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.
Jeep, Fox, The New York Times Among Brands Considered Most Patriotic