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Trick or Treat Your Consumers? 7 Halloween Campaigns that Got It Right
As Halloween evolves into one of the most indulgent consumer seasons and brands from every corner of the U....
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Most Recent Articles
What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?
Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.
Influencers Use Social Media Platforms To Encourage Social Distancing
Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.
Brands Take Social Responsibility Seriously During Coronavirus Crisis
As masks and hand sanitizer becomes more difficult to find, businesses big and small step up to make these essential supplies or offer support where needed.
Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking
Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.
Online Dating Goes Virtual In The Wake Of Social Distancing
As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.
Facebook Connects Brand Loyalty And In-App Activity: Just The Facts
Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.
Single Women: The Fastest Growing Segment Of The Mortgage Market
Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.
Meal Kits Gain Popularity As Food Delivery Options During Coronavirus
While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.
Toilet Paper Is Having A Moment But Which Brand Will Win The War?
Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).
135-Year-Old American Kennel Club Goes Digital
More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.
Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign
Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.
What Is Mobile-First Indexing?
Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.
How Are Streaming Services Adapting During Coronavirus?
As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.
Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up
As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.
What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?
Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.
Reddit Introduces Trending Takeover: Just The Facts
Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.
Refinance Loan Marketing Strategies To Manage Record-Breaking Volume
Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.
Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription
The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.
Apple Lets Apps Send Ads As Push Notifications: Just The Facts
Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.
How Millennials Are Saving And Spending Their Money