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As Halloween evolves into one of the most indulgent consumer seasons and brands from every corner of the U....
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The consumer shift toward online offerings has continued to hasten, leading many industry professionals to predict a spike in ecommerce transactions during the holiday season.
After relying on traditional advertising in the past, digital ad spend by the health and pharma sector has seen an increase due to coronavirus.
Google Search can help brands align their messaging with the issues that matter in the moment.
By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.
Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.
Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with Gen Z to build loyalty with their parents.
The growth of ecommerce has shifted marketing strategies for many brands and retailers, primarily to a digital-first approach including increased reliance on ecommerce channel advertising.
A year of disruption leads to inspiring philanthropy from GM, as the heritage auto manufacturer prepares for a bright future with electric and autonomous vehicles.
The holiday shopping season is gearing up to be an online-heavy event, causing many traditional brick-and-mortar retailers to invest in their ecommerce offerings and overall presence.
Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.
Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.
The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.
Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.
The pandemic has synthesized the path forward for many brands that want to amplify their purposes and lead from the front.
The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.
The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.
This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.
The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.
Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.
As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.