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As Halloween evolves into one of the most indulgent consumer seasons and brands from every corner of the U....
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Podcast use was humming along as a favorite commuter activity, then the pandemic hit and podcast services adapted to the new normal.
Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.
Recent comments from government officials indicate that TikTok could be banned in the U.S.
The advertiser boycott campaign of Facebook includes more than 400 advertisers.
Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.
The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.
School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.
In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.
The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns
COVID-19 has ignited shifts in nearly every industry. Here are five newly adopted consumer behaviors that will continue to shape shopping decisions, values and habits throughout the remainder of 2020.
Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.
As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.
The FCC ruled on manual dialing for brands that use automated text message platforms.
As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.
The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.
Google launches Keen, an app for friends and family to share their interests, and a possible rival for Pinterest.
In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”
Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.
To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.
The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.