Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.

The pandemic has synthesized the path forward for many brands that want to amplify their purposes and lead from the front.

The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.

The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.

The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.

As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.

Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.

Travel and hospitality will bounce back, and it’s likely to be more Earth-friendly, meaningful and across the open road.

With the release of the iPhone 12, a look back at the marketing campaigns that made Apple one of the most recognizable brands in the world.

Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.

This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.

Based on consumer lifestyle changes and new behaviors, DMS is predicting four trends for car insurance shopping in Q4 2020 and 2021.

As consumers continue gravitating toward online and mobile options for their shopping needs, Instagram has broadened its shopping features to IGTV and Reels.

Brands like ColourPop, Hostess and Reese’s are connecting to consumers this Halloween with engaging content campaigns and nostalgic product launches.

Walmart launches Walmart Insurance Services in time for Medicare open enrollment.

More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.