Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

Marketing efforts to reach new golfers hit an upswing, as the $84 billion golf industry attracts new audiences.

Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

Style meets science in one of the latest mobile shopping apps to hit the market.

The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”

Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.