Freeze Your Results with Our Solution to Summer Melt

May 18, 2015 Kathy Bryan

Toddler with Fallen Ice CreamAccording to the Department of Education, 10 to 20 percent of college eligible students “melt away” every summer. These students, most of whom are lower-income, apply to college and are accepted, but do not enroll come fall.

What happens during the summer? Nothing. And that’s the big problem for college-bound students and the schools that are expecting them.

From placement exams to immunizations to paperwork, there is a lot or preparation required of high school graduates before starting college in the fall. Unfortunately, many lower-income students do not have the knowledge, support or encouragement to get this work done. But, according to the Michael & Susan Dell Foundation, summer melt rates drop when schools put in place proactive and targeted efforts to help students overcome enrollment hurdles.

Stop the Melt!

This year, we are helping you freeze your spring results with our "Stop the Summer Melt" Student Nurturing Package. Through email nurturing, we will help you stay in contact with your accepted students to ensure they stay on track to enrollment.

We deploy dynamic content and responsive templates, allowing for personalized, branded messages tailored to your students. And because more than 60 percent of emails are opened first on mobile devices,* our templates are device agnostic with mobile-specific features inclusive of click-to-call buttons that render when live support is available.

Campaigns feature automated marketing tracks based on student actions to maintain consistent communication while lifting the summer action rates of incoming students to ultimately impact fall conversion rates. As a result, our email nurturing campaigns regularly deliver a strong ROI, with greater than 98 percent deliverability and a click-through-rate of more than 20 percent (of emails opened).

For more information about our new “Stop the Summer Melt” Student Nurturing Package, talk with your DMS account executive or contact us via this form.


*According to campaign data.

About the Author

Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

Follow on Linkedin Visit Website More Content by Kathy Bryan
Previous Article
“I need more leads!”
“I need more leads!”

Whether it’s increasing enrollments or lowering cost of acquisition, a marketing objective needs to be tied...

Next Article
7 PPC Best Practices to Help You Leverage Mobile Search Traffic

Google announced that the volume of search queries from mobile devices has finally surpassed desktop volume...


Subscribe to DMS Insights

Thank you!
Error - something went wrong!