JetBlue Wraps Up Holiday Spirit (and Consumers)

December 24, 2018 Victoria Pallien

Known for their creative, wholesome marketing, JetBlue is bringing Christmas miracles to life with their latest "Go Get Gifted" campaign. Picking five lucky winners, JetBlue will fly consumers back home for the holidays as a literal gift to their loved ones.

Wrapped in gift paper and tied with a bow, the winning JetBlue consumers and their guests fly home on Christmas Eve. JetBlue encouraged consumers to enter the contest between November 28 and December 12 by harnessing their creativity and including a compelling reason why they’d made the “flyest” gift to their respective families.

To build solidarity with consumers who can’t make it home this holiday, JetBlue offers the solution, knowing nothing’s better than a holiday at home.

Reactions from individuals in our office:

How cute! I would absolutely enter this contest if I couldn’t make it home for the holidays. It shows JetBlue really cares about their consumers and their holiday plans.

I would enter this if I had no means to get home for the holidays. This campaign turns JetBlue into more than just an airline. It makes their consumers feel like part of the JetBlue family. You can’t buy your consumers, but treating them with a surprise trip to see their family will certainly give you a good reputation.

People love a warm, fuzzy reunion video, which is exactly what this is. This campaign is all about profiling your consumers and building brand awareness.

Whether you’re going to Salt Lake City or New York, JetBlue may be able to help you get there this holiday season. Plus, they’ll top you off with a bow.

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About the Author

Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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