KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

March 12, 2019 Victoria Pallien

Kentucky Fried Chicken, or KFC for short, has been known for its wild marketing campaigns that often shock consumers. Here at DMS, we’ve written about their buzz-worthy campaigns time and time again. It’s no surprise KFC is now crowdsourcing for their unique KFC-themed inventions.

KFC Stays On-Brand With Quirky Crowdsourcing Campaigns

With the KFC Innovations Lab, a place for all inventions to come alive, the fried chicken brand has blueprinted five new ideas, all inspired by Colonel Sanders himself. KFC is fundraising from fans in hopes to create these new inventions.

“With the launch of KFC Innovations Lab,” said Steve Kelly, KFC U.S. Director of Media and Digital Marketing, “non-Colonels can now be part of that [fundraising] process and support important projects such as a hot tub that looks like a bucket of fried chicken, so we can keep focusing on making actual buckets of fried chicken.”

The five KFC crowdsourced campaigns are listed on IndieGogo, where fans can score some branded swag when they contribute to the inventions.

KFC Focuses On The Value Of The Buzz, Not The Money

On IndieGogo, the total donation goals for KFC inventions vary but are large amounts like $195,000 and $2.2 million. If the goals aren’t met, all donators get their money back.

While the KFC crowdsourcing initiative has been live since March 6, the IndieGogo campaigns have few donations. The Little Colonel Locator has been the most successful, reaching nearly $1,300 in donations, while the Smart Cane Remote has been the least successful with $110.

KFC is once again generating buzz. The KFC Innovations Lab has been covered by large media sources like PR Newswire, MSN, Forbes, Delish and Food & Wine. Even USA TODAY Money is tweeting about the fried chicken bucket hot tub.

Kentucky Fried Chicken's innovation lab has launched a few crowdfunding campaigns: a hot tub, a Colonel Sanders ice show and a little Colonel locator. https://t.co/vp9i93PCq2
— USA TODAY Money (@USATODAYmoney) March 6, 2019

Using their Instagram account, KFC promoted their inventions to their followers to encourage buzz. Their chicken bucket hot tub garnered more than 11,000 likes and a portfolio of comments.

From celebrity portrayals of the Colonel to cardboard picnic tables, KFC hardly ever disappoints with creative marketing campaigns, leaving us to wonder if another brand will ever rival KFC’s marketing.

Reimagining Your Digital Marketing Win?

Contact Digital Media Solutions today.

About the Author

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.
More Content by Victoria Pallien

Return to Home

Digital Marketing Innovation Inspiration

KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

KFC Stays On-Brand With Quirky Crowdsourcing Campaigns

KFC Focuses On The Value Of The Buzz, Not The Money

Reimagining Your Digital Marketing Win?

About the Author

Previous Article

Next Article

KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

KFC Stays On-Brand With Quirky Crowdsourcing Campaigns

KFC Focuses On The Value Of The Buzz, Not The Money

Reimagining Your Digital Marketing Win?

About the Author

Previous Article

Next Article

Most Recent Articles

To retain the loyalty of female consumers from bump through motherhood, brands like FitTrack, Nike and The Honest Company are launching products for health and wellness needs of expecting mothers.

Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

Many businesses are increasingly embracing digital marketing campaigns as they strategize taking their brands to the next levels of success.

The latest strategic marketing partnerships launched by Walmart, CVS, Amazon, Starbucks and Target align rising consumer demands for health and wellness with brand values.

As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.

In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.

Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.