LinkedIn, a professional networking platform with more than 660 million users worldwide, has recently expanded its offerings to include LinkedIn Live.
LinkedIn Live Continues To Gain Buzz
Pete Davies, Senior Director of Product Management at LinkedIn, noted in a recent blog post that LinkedIn has seen a 25% year-over-year increase in conversations, and live video is one of the reasons for that uptick in engagement. Although still in beta and available by invite only, LinkedIn Live has generated considerable buzz, with early LinkedIn Live adopter Hootsuite saying, “think of it like Facebook Live, with a more professional twist,” and other invitees commenting on the quality and authenticity the live videos offer for brands.
According to LinkedIn, “LinkedIn Live allows you to build deeper connections and drive more engagement with the world’s largest professional community. Live videos get, on average 7x more reactions and 24x more comments than native video produced by the same broadcasters.” The social media platform suggests LinkedIn Live should be seen by brands as another channel in multichannel strategies, ideal for showcasing innovation, promoting events, interviews and attracting new employees.
For now, LinkedIn Live is still invite only. In order to become “LinkedIn Live broadcasters” brands must complete applications for approval.
Will LinkedIn’s New Tools Benefit Digital Marketers?
LinkedIn’s new features could offer digital marketers the opportunity to reach LinkedIn users in new ways, providing increased visibility in multichannel campaigns. By providing new outlets for content marketing, brands may find increased engagement with LinkedIn audiences.
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