LinkedIn Dynamic Ads: The New Feature in Campaign Manager

As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

Nike makes moves to increase their digital footprint, as consumers behaviors evolve.

With so many people working from home, DTC brands that sell comfy clothes are finding an enthusiastic audience.

After a months long feud, AMC Theaters agreed to a deal that allows movies to move more quickly from theaters to streaming.

Beyond The Bag aims to come up with a better solution to single-use bags, and digital strategies are encouraged.

Google changes the rules for publishers looking to gain a spot in Top Stories, which could mean the end of AMP.

When brands stereotype, they run the risk of alienating prospective customers and losing opportunities to tell genuine stories.

Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

As the pandemic continues, auto dealers have heavily on digital tools and processes to acquire new customers and adapt to evolving consumer habits in order to remain prosperous in the long-term.

Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.

Direct-to-consumer mattress brands continue to optimize their marketing strategies to differentiate in a crowded marketplace.

Candy brands introduce new options this year, way ahead of schedule, in the hopes of spurring sales with Halloween plans still unknown.

Several major car brands, including Nissan and Toyota, have debuted new logos as they transition more of their marketing efforts to digital channels.

Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.