She’s written two books and watched her Netflix series take off. Marie Kondo, a Japanese professional organization consultant, is helping citizens around the globe tidy up their personal spaces. Focusing on mindfulness, Kondo brings peace and joy through helpful organization methods, which can also be applied to developing your brand’s content marketing strategy.
When considering Kondo’s advice in conjunction with content marketing, here’s some advice.
Commit To Your Content.
Kondo says, “Commit yourself to tidying up.” DMS says, “Commit to your content.” Becoming a reliable resource to your consumer base requires consistently offering high-quality content.
If your content marketing initiatives are small and your team doesn’t have the resources to pump out a lot of material, you may be battling between producing as much content as possible and producing rich content. In this case, follow the age old saying: quality over quantity. Publishing helpful, in-depth articles should resonate more with your consumers than fluffy, vague pieces.
Follow A Schedule.
When Kondo says, “Follow the right order,” we think, “Follow a schedule.” Consider making an editorial calendar for your content. This will allow you to organize your materials and set deadlines, holding your team accountable for producing work regularly.
With a calendar laid out, your team can easily track content bundles that may help your brand gain exposure. For example, if your brand is releasing a report, your content team can draft articles, send out tweets and record a webinar, all to promote your brand’s findings.
Ask Yourself If Your Content Sparks Joy.
In true Marie Kondo-fashion, ask yourself, does your brand’s content spark joy for your audience? If it doesn’t, find a new topic for your article or snap a different picture for social media.
Keep in mind that content is meant to educate consumers, and your brand should be portrayed as a solution to your audience’s questions. Your materials should be insightful, relevant and loaded with expertise while remaining understandable to your audience.
Enriching content can help form a relationship between your brand and your consumers; that way, they’ll be eager to return to your site and your content for future inquiries.
Marie Kondo can help you tidy up your home, and she can help you organize your brand’s content, too.