On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report.
What Is The Microsoft Advertising Product Negative Keywords Conflict Report?
To manage large lists of negative keywords for their paid search campaigns, advertisers commonly compile negative keywords into lists that are shared across related campaigns. As a result, undetected and unintended negative keyword conflicts can arise, blocking advertisers’ ads from being shown. The Microsoft Advertising product negative keyword conflicts report shows advertisers which of their product ads are actively blocked by negative keywords, giving them opportunities to make updates as needed. In addition to showing which ads are being blocked, the new report also identifies the match type of the negative keywords and the conflict level (for example, at the campaign or ad group level).
Image Credit: Microsoft
What Types Of Advertisers Is The Microsoft Advertising Product Negative Keywords Conflict Report Geared Toward?
According to Microsoft, the new report is “tailored specifically to the needs of [their] shopping campaign advertisers.” The report can be accessed from the Product ads section of the Reports tab within the Microsoft Advertising platform.
What Are The Benefits Of Using The Microsoft Advertising Product Negative Keywords Conflict Report?
By using the Microsoft Advertising product negative keyword conflicts report, advertisers can save time by quickly identifying and correcting errors and have the opportunity to boost performance by preventing ads from being unintentionally blocked.