Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. How Insurance Marketers Can Win Over The Uninterested Millennial Market

    How Insurance Marketers Can Win Over The Uninterested Millennial Market

    Published Date March 7, 2019

    When it comes to insurance, Millennials tend to be hesitant, shying away from complex policies and terms. A handful of tech-focused insurance companies are tackling this issue by offering easy, intuitive ways to get insurance. 

    Check out a few innovative insurance companies who specifically target Millennials.

    Undo: There’s An App For That

    “Young people have given up on insurance because it is too complicated,” said Undo CEO and Co-Founder Sophie Grønbæk.

    Undo, a Danish home insurance app, makes getting a policy easy for Millennial consumers who may be overwhelmed by policy terms and prices. Undo policyholders answer a handful of questions, and then Undo’s artificial intelligence (AI) offers plans tailored to their needs. Plus, Undo’s insurance products cost 20-30% less than market average, according to Business Insider.

    “We are making it easy and transparent to get your insurance. As it should be,” said Grønbæk. Launched in May 2018, the Undo app saw more than 1,400 downloads in 48 hours and 120 new policyholders.

    Lemonade: An Insurance App Driven By Social Good

    With only 41% of Millennial renters holding renters’ insurance policies, Lemonade swooped in to offer insurance that’s “powered by AI and driven by social good.”

    Their AI chatbot, named Maya, helps interested consumers through the process of registering. Making their entity completely tech-focused, Lemonade allows policyholders to file claims from their smartphones and send videos to file claims. When a consumer signs up for a policy with Lemonade, the insurance company takes a flat fee and the rest of the payment is distributed toward covering the consumer’s belongings. Any money left over is donated to nonprofits of the consumer’s choosing.

    Lemonade reported selling $10 million in policies in the two years after its inception. “It’s not a company that is just about making money,” said actor and Lemonade investor Ashton Kutcher. “I think people are going to want to align themselves with companies like that.” Lemonade seeks to work with its consumers, funding organizations they’re passionate about.

    Fabric: An Easy Site For Millennial Families

    Fabric, a life insurance company, also wants to simplify the insurance process, asking consumers to make a few taps on their smartphones for great policies.

    This company doesn’t have an app. Instead, their website acts as a speedy alternative. In just five minutes, consumers can receive offers for life insurance coverage that starts immediately.

    Earlier this month, Fabric launched Fabric Vault, a digital space for families to create a map of their family finances. According to a Fabric study, more than four in ten couples are likely to have trouble locating financial information, so Fabric Vault offers an immediate solution. Because Vault is digital, numbers will be updated in real time, offering a concise, easy way for families to stay on top of their money management.

    Insurance companies are working quickly to adapt to the digital age, offering consumers lighting fast sites and handy apps to apply for coverage and contact representatives.

    Seeking New Ways To Maximize Your Customer Acquisition Efforts?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      Babies & Puppies Give Ads Stopping Power

      Babies & Puppies Give Ads Stopping Power

      It’s hard to go wrong when incorporating babies and puppies into your marketing strategies.

    • Next Article

      How To Organize Your Content Marketing Strategy

      How To Organize Your Content Marketing Strategy

      Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.

    Most Recent Articles

    • What Is Happening With The Twitter Purchase?
      12 days ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      24 days ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      4 months ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      4 months ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      4 months ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      5 months ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    • Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising
      over 1 year ago

      Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising

      Weight loss advertisers have tapped into a mix of digital advertising solutions, including user-generated content (UGC), content marketing and digital solutions that encourage enrollments.

      Read Article

    • 4 Tips To Leverage Returns & Exchanges For More Sales

      4 Tips To Leverage Returns & Exchanges For More Sales

      With holiday shopping comes holiday returns, and savvy retailers must leverage the post-holiday return season to drive website visits, in-store traffic and incremental sales while collecting data.

      Read Article

    • How Ecommerce Advertising Can Address Supply Shortages & Shipping Delays During The Holiday Season
      over 1 year ago

      How Ecommerce Advertising Can Address Supply Shortages & Shipping Delays During The Holiday Season

      Brands that want to meet demand, scale revenues & have happy customers may find success by re-engaging audiences, promoting pick-up & delivery options & creating online experiences that drive loyalty.

      Read Article

    • Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

      Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

      People love a dog in a sweater. A bow on the cat. A tiny hat for the gerbil. But what are pet owners buying, where are they shopping and how can you best reach them?

      Read Article

    • Advertising To Encourage Car Sales During The Holidays

      Advertising To Encourage Car Sales During The Holidays

      As auto manufacturers and car dealerships start to embrace digital advertising more readily, holiday marketing campaigns are also an opportunity to reach a wider range of consumers.

      Read Article

    • What Is Propensity Marketing?

      What Is Propensity Marketing?

      Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 [email protected] Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.