Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

September 10, 2020 Melissa Ledesma

In 2020, mortgage interest rates declined to historic lows. In fact, from the week of March 19, 2020, average mortgage interest rates for the 30-year fixed-rate mortgage, 15-year fixed-rate mortgage and 5/1 adjustable-rate mortgage (ARM) have all experienced steep declines, beginning their descent at 3.65% and plummeting downward, hitting as low as 2.88% in June.

Mortgage Volume & Loan Demand Surges

Shutterstock_213954814 Young professional drawing a growing real estate chart. Concrete background.

Stay-at-home orders that resulted from the effects of the global pandemic have more consumers prioritizing their homes. Consumers attracted to becoming home buyers and current home owners rushed to take advantage of the financial benefits offered by low interest rates. From renters who want to transition to an environment providing more control and privacy to current homeowners interested in making renovations to improve their increased time spent indoors, the mortgage market has experienced record levels of consumer interest.

Extremely favorable interest rates also led to a surge in refinance application volume as more consumers felt enticed to change their current mortgage rates or capitalize on cash-out refinance options from their accumulated equity.

Projections For 2021 Indicate Consumer Demand Will Remain High

In a report published in June, experts from Freddie Mac suggested that mortgage interest rates will remain favorable and should not exceed an average of 3.2% in 2021. Although this is positive news for the mortgage industry, many lenders and loan originators are currently struggling to keep up with unprecedented levels of demand. As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating their options to expand their bandwidth, while not dramatically extending overhead and other costs. Call centers could be the ideal solution.

Call Centers Can Effectively Empower Lenders To Do What They Do Best

Shutterstock_1675369960 Helpline operator woman with headphones in call centre

Working with a third-party call center could provide positive ROI for mortgage marketing and sales efforts. Ultimately, call centers empower loan originators to do more of what they typically do best: successfully close loans. Call centers are one of the most cost effective ways to generate new business and conduct fast, high-touch lead management. External call centers help lenders manage overwhelming consumer interest in mortgage loans because:

  • External call center set up and management is typically easier and quicker than building an in-house call center.
  • External call centers limit time wasted on prospecting, letting originators capitalize on profit-driving actions.
  • External call centers enable mortgage marketers to connect with consumers when they are expressing the highest level of interest in taking action. 

In the mortgage market, every missed call is potentially a missed closing. Capitalizing on urgency and demand directly correlate to optimal conversion rates. Even though consumer demand is high right now, lenders and mortgage marketers need to keep pipelines full and connect with customers to help fuel future business. Going into 2021, it is essential for mortgage marketers to be able to reach and engage with consumers at the moment they are most ready to take action. Partnering with a third-party call center could be a powerful way lenders can take advantage of surging consumer demand for refinance and purchase loans, while not further overwhelming their staff or hiring more employees. 

Need To Connect With Consumers Seeking Refinance & Purchase Opportunities?

DMS Consumer Finance™ manages an extensive portfolio of owned-and-operated, consumer finance focused websites that attract and educate high-intent borrowers. Using a combination of rich content and borrower resources, DMS Consumer Finance helps consumers connect with the lenders that best support their financial objectives.

Contact DMS

About the Author

Melissa Ledesma

An innovative problem solver by nature, Melissa Ledesma is both experienced and passionate about the digital marketing industry. She has held a number of high-level positions within the real estate, mortgage, entertainment and digital advertising industries, including Director of PR and Business Development at NJ Lenders Corp. and Director of Communications & Government Affairs at Eastern Bergen County Board of Realtors. As Director of Content & Communications at Digital Media Solutions (DMS), Melissa demonstrates a strategic, creative and tactical approach when handling the thought leadership programs and marketing and communications efforts for DMS and its family of brands. She manages all conferences, sponsorships and event execution and plays a pivotal role in the creation of written, digital and video content for all campaigns. Melissa has consistently positioned the team at DMS as experts in performance marketing across multiple industries.

Visit Website More Content by Melissa Ledesma
Previous Article
LinkedIn Page Updates: Just The Facts
LinkedIn Page Updates: Just The Facts

LinkedIn Pages has added several new features that facilitate better connection between colleagues and busi...

Next Article
Pinterest Features Help Brands Reach Diverse Audiences
Pinterest Features Help Brands Reach Diverse Audiences

As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhan...


Thank you!
Error - something went wrong!
× Streams