Why we’re ditching the ‘view in browser’ link. (But maybe you shouldn’t.)
This so-called best practice—and preheaders in general—were becoming problematic for our client campaigns. ...
Error - something went wrong!
Most Recent Articles
Homeownership Trends For The First Half Of 2019
The housing market is ever-changing and, therefore, so are homeownership trends.
Angry Birds Takes On AR
Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.
Anti-Trust Investigation Into The Big 4: Just the Facts
The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
Facebook Cryptocurrency: Just The Facts
Facebook is introducing Libra, its very own cryptocurrency.
Amazon Small Sellers Shift: Just The Facts
Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.
TikTok Interest-Based Ads: Just The Facts
TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.
Search Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
Instagram Branded Content Ads: Just The Facts
Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.
Broadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
Digital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond
A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
Google Domain Diversity Change: Just The Facts
Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.
Snapchat Influencers In-App Store: Just The Facts
Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.
Political Ad Spending To Reach New High In 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
First-Party Data Can Provide Consistency Amid Social Platform Changes
For brands to maintain control over their messaging, owning first-party data is the best approach.
Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram
Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.
Instagram Order Stickers: Just The Facts
Instagram is testing yet another ecommerce feature within its platform.
Pokemon Go… To Sleep: Just The Facts
Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.
Stranger Things X New Coke Targets The Streaming Generation
New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
Implied Fed Rate Cuts Spur Housing And Mortgage Activity