Nike’s latest Jordans aren’t for sale in stores. In fact, they’re only available digitally to Fortnite players.
Digital Jordans For An Urban Game Mode
For the Fortnite partnership, Nike released two Air Force 1s skins, called Grind and Clutch, in the game both of which include default red and black sneakers. The sneakers come with different challenge packs, which can unlock different colored Jordans.
Jordans Encourage In-Game Revenue And Exposure For Nike
These limited-time digital Nikes, available for $13 to $18 per pair, are meant to keep the Fortnite game feeling “fresh” for younger players.
The Fortnite Nikes are available for purchase in the Downtown Drop version of the Fortnite X Jumpman game. This game mode features a race through an urban area and is influenced heavily by both skateboard and basketball style, creating a setting in which Nikes fit well.
By partnering with Fortnite, Nike is gaining more exposure with young consumers and enabling young consumers to customize their avatars’ outfits with familiar sneakers. The Nike-Fortnite partnership, which Evercore ISI Footwear Analyst Omar Saad called “genius,” is just one of many partnerships Fortnite is pursing.
Reimagining Your Digital Marketing Win?
About the AuthorMore Content by Victoria Pallien