Email Marketing Can Strengthen Cause And Brand Awareness While Encouraging Donations
Email marketing is a very strong driver of engagement and donations for many nonprofit organizations. In fact, according to a recent study, emails from the nonprofit industry achieve an average 25% open rate and 9% click-to-open, the highest across all industries. Nonprofits that take initiatives to build their CRMs and cultivate engaged audiences are likely to succeed in driving action from their audiences when needed.
Sustained Giving Initiatives Can Attract Younger Donors
Millennials are optimistic they can change their communities and the world, and they also believe it’s their responsibility to take action. But younger donor audiences cannot always afford big dollar donations - especially when their employment status may be in question. Sustained giving opportunities, which allow donors to give at higher amounts but commit to only small payments each month, can open the door to larger donor pools.
Online Peer-To-Peer Fundraising Efforts Might Be Perfect For Today’s Virtually Connected World
With face-to-face contact limited, screen-to-screen communications are taking center stage. All social media platforms seem to be experiencing an influx in users, with WhatsApp reporting a 40% increase in usage as of late March. The largest growth in social media use is among Gen Z, a demographic already comfortable with online-based peer-to-peer fundraising strategies. Providing advocates with the digital resources they need to fundraise on behalf of nonprofits could turn out to be very profitable - especially during an event like #GivingTuesdayNow.
Text-To-Donate Strategies Help Donors Take Immediate Action
The current coronavirus crisis has resulted in many people feeling safe at home, effectively flattening the curve, but ineffectively doing anything else to help people or organizations in need. Text-to-donate giving strategies are designed to let donors take action immediately. Although text-to-donate contributions are typically very small - in the $5 to $10 range - they can add up. More importantly, text donations can begin relationships with long-term donors.
Seeking New Ways To Maximize Your Donor Acquisition Efforts?
Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your donor acquisition results.