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Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

March 31, 2020 Digital Media Solutions

To promote social distancing during the coronavirus outbreak, many higher education institutions have closed their campuses and shifted classes online. The shift toward the online learning format, however, is not new. Interest in online higher education programs has grown significantly throughout the past two years, according to the 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand from Digital Media Solutions® (DMS).

Inquiry Volume By Program Format By Quarter 2017-2019 Graph by Digital Media Solutions

Online Higher Education Programs Drove More Interest And Conversions In 2019 Compared To Campus-Based Programs

Despite some seasonal fluctuations, online higher education program interest increased over the past three years. During the first three quarters of 2019, 59.4% of higher education conversions were for online programs, up 4.7 basis points compared to the first three quarters of 2017. Online education interest was even higher during the second quarter of 2019, when 64.2% of all higher education inquiries were for the online format. 

Download the 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand for more information on online program interest and conversion trends.

Share of Volume - Campus-based vs. Online based Quarter 2017-2019, graph showing low and highs by Digital Media Solutions

Bachelor’s Programs Dominate Across All Program Formats; Graduate Programs Skew Online

Bachelor’s degrees had the greatest share of higher education inquiry volume in 2019, accounting for 36.7% of online program interest and 34.9% of campus-based interest. Meanwhile, graduate program inquiry volume skewed heavily toward the online format, with master’s and doctorate inquiries representing 35.9% of online inquiries, but only 7.9% of campus-based program inquiries. Download the 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand for more details on degree distribution trends by program format. 

Campus based vs. online comparison SOV vs YOY Change from Digital Media Solutions

Especially during the Coronavirus pandemic, the increased demand for online education is likely to escalate and become the new long-term norm. 

Download The 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand Today

Featuring data on higher education inquiry volume, distribution and conversion trends by program format, the 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand from Digital Media Solutions® (DMS) covers trends from January 2017-December 2019, with an emphasis on 2019 data.

Are You Looking To Connect With Prospective High-Intent College Students At Scale?

DMS EducationTM is a thought leader in education and martech-enabled digital media distribution. Through our support of traditional and for-profit colleges, trade schools, community colleges, boot campus, continuing education providers, OPMs and agencies, we have seen it all. Led by industry veterans and dating back to our founding in 2002, DMS Education provides predictable, scalable and reliable education marketing.

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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