Changes from recent years could impact how consumers shop for health insurance this year, and insurance advertisers need to be aware, making sure they address health insurance shopper needs and wants. Delivering the right messages at the right time to the right person will be critical to engaging and converting health insurance shoppers during OEP.
At DMS, we leverage our first-party data, proprietary technology and expansive media reach to connect high-intent health insurance prospects with insurance agents and providers at precisely the right times and places in the prospects’ insurance buying journeys to encourage action. Learn more about how DMS digital performance-based advertising can support your OEP goals. Contact DMS today.
Differentiation Is Key For Health Insurance Open Enrollment Marketing
In the past, many insurance shoppers simply rolled over their existing policies, spending little time shopping around. But this year, it’s likely that recent events could have an impact on how health insurance shoppers choose their plans, with consumers becoming more cost and coverage conscious. Differentiation could be essential to helping consumers choose one health insurance provider over another, and insurance advertisers should be emphasizing their perks, benefits and cost and coverage differences as part of strategic advertising strategies.
DMS can help you expand your health insurance marketing efforts across more channels and drive more high-intent health insurance shoppers to your sales representatives. Contact DMS to learn more.
Proactive, Authentic Messaging Helps Health Insurance Shoppers Get The Information They Need To Make Decisions During OEP
During uncertain times, health insurance companies should do everything they can to offer consumers the information they need to make the right health insurance decisions for themselves and their families. Robust websites with in-depth and proactive content marketing should feel authentic and build trust with consumers. Effective content marketing on health insurance websites can include:
- Mention of contactless services, like delivery options and online pharmacies
- Benefits, like wellness initiatives, that help people cope with mental and physical health issues
- Relevant and timely information related to ongoing national health issues
Contact DMS to learn more about digital advertising solutions that grow website traffic, re-engage shoppers and convert consumers to scale health insurance enrollment during OEP and all year long.
Focusing On Holistic Wellness Is Engaging To Many Health Insurance Shoppers, Including Consumers Over 50
Americans over 50 are increasingly interested in health and wellness, exercising regularly and finding ways to maintain healthy habits. For insurance brands interested in this demographic, marketing strategies should highlight plans and benefits specific to consumers of this older age group. Personalized health insurance plans that offer more than typical health insurance coverage (e.g. hair loss, weight loss) may resonate well with health insurance OEP shoppers over 50.
Email is a great way to begin conversations with health insurance shoppers during OEP. Contact DMS to learn how you can easily build your own list of opted-in email subscribers or scale your email efforts by tapping into our network of partners.
Health Insurance Open Enrollment Marketing Benefits From The Deployment Of Best Practices
Staying agile as circumstances, trends and consumer preferences shift is essential for health insurance advertisers that want to be top of mind for consumers throughout the OEP season. Deploying best practices can offer steadiness amid the uncertainty, including:
- Understanding target consumers and how/where to reach them effectively.
- Staying prepared with a robust multichannel marketing strategy that is optimized and evolves as needed.
- Following up with leads quickly by having call centers ready to go and email/SMS strategies in place for nurturing.
Contact DMS to learn more about best practices in health insurance marketing during OEP and all year long.
Are You Looking To Connect With More Health Insurance Shoppers During OEP?
DMS can help you connect with more health insurance shoppers during OEP. We can put your branded message in front of your audience, match you with high-intent consumers or deliver inbound calls directly to your call center representatives. No matter how we make the connections, you pay only for performance. That’s because DMS digital performance advertising solutions de-risk media spend while removing friction from the advertising ecosystem by delivering the right message to the right person at the right time and place.
Click here to learn more about how DMS can support your OEP goals.